28 min listen
Advertising
FromThe Bottom Line
ratings:
Length:
28 minutes
Released:
Jul 19, 2018
Format:
Podcast episode
Description
The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity.
GUESTS
Sir John Hegarty, Co-Founder BBH
Rohan Midha, Managing Director, PMYB
Rory Sutherland, Vice-chairman, Ogilvy
Producer: Julie Ball.
GUESTS
Sir John Hegarty, Co-Founder BBH
Rohan Midha, Managing Director, PMYB
Rory Sutherland, Vice-chairman, Ogilvy
Producer: Julie Ball.
Released:
Jul 19, 2018
Format:
Podcast episode
Titles in the series (100)
28/06/2012: Evan Davis and guests debate whether the market allocates capital to the right companies. by The Bottom Line