Or are they just hoping you'll eat up their flavor of the week because you're starving? It's possible it's been a long time since a marketing rep from one of your companies showed up and asked you what kind of business you wanted to write. For too long they've made it about what they want and how we should try and give it too them. What if there was a better way? What if carriers and agents came together to discuss strengths and weaknesses on both sides and how they can be maximized. That's what I talk to Seth Zaremba, of Zinc Insurance, about this morning as he shares his collaboration secret. P.S. Did you know Seth is going to be presenting this data and more at Elevate 18?