It's real easy to talk yourself into thinking you talk too much about insurance. The truth is, it's what you do best and it's really hard to give people too many facts about it. However, one thing that usually goes dramatically overlooked is your ability to tell an emotional story all the way to the sale. It's always dangerous to play with emotions, but highly rewarding if executed properly. That's what I talked to Avery Moore, of ECI Insurance, about as she starts to questions her factual approach. P.S. Things get a little emotion from time to time on the Agency Nation newsletter, you should come hug it out with us.