Not just because that's the most effective business strategy, but because that's the world they grew up in. The recruiting epidemic is a constant conversation throughout the industry so much so we might see a few support groups start forming. Insurance has a problem attracting new, fresh, young talent, mostly because of the stereotypical image it currently carriers. Maybe we've been going at it all wrong, instead of trying to find new people to make it different, maybe it's our job to make it specifically different first? That's what I talk to Harrison Scheider, of Brown & Riding Insurance, about how he got so specific about his insurance. P.S. There's a lot of future experts getting specific here.