The warehouse at Carma Labs in Franklin, Wisconsin is filled with boxes of the 78-year-old company's signature product, Carmex lip balm. But there's something else going on in this concrete storage facility. Carma Labs President Paul Woelbing, the grandson of the company's founder, is on year eight of a personal mission to construct a massive pipe organ at the warehouse that will be open to the community. Woelbing wants to spur interest in organ music among a new generation of listeners and players—building a musical legacy alongside his business one.