Keyword: Extras 002 Managing Ads with Machine Intelligence and Human Judgement

Keyword: the Extras Podcast Episode 006 - Why Sellers Should Consider Outsourcing Customer Service with SellerSmile: The whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business. The founders of SellerSmile are joining us... by Keyword: The Amazon Insider Podcast

24 min listen

Keyword: Extras 002 Managing Ads with Machine Intelligence and Human Judgement: Andrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads. by Keyword: The Amazon Insider Podcast

26 min listen

Keyword: the Amazon Insider Podcast Episode 059 - Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks: Successful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money. In this episode, Mike Ziegler with Marketplace Clicks give by Keyword: The Amazon Insider Podcast

10 min listen

Keyword: the Amazon Insider Podcast Episode 054: Avoiding Suspension with Rachel Greer from Cascadia: Account suspensions are skyrocketing. If you haven’t been suspended, you’ve at least received a warning. Rachel Greer from Cascadia talks with us about avoiding suspension and ways to talk to Amazon if you are facing suspension. by Keyword: The Amazon Insider Podcast

10 min listen

Keyword: the Amazon Insider Podcast Episode 061 – Amazon Coupons with Peter Kearns, 180Commerce: Amazon Coupons are a new tool made available for 3rd party sellers with distinct advantages over promotions. Peter Kearns talks with us about what they are and how to use them to drive even more traffic and sales. by Keyword: The Amazon Insider Podcast

12 min listen

Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato: We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use... by Keyword: The Amazon Insider Podcast

32 min listen

Keyword: the Extras Podcast Episode 008 - Creating a Strong Customer Service Strategy with SellerSmile: Recently, Tygh and Michael, founders of SellerSmile, joined us for a webinar where they broke down ways sellers can create a strong customer service campaign, including introducing us to the 3 T’s for customer service success. If you’ve had negative by Keyword: The Amazon Insider Podcast

73 min listen

Keyword: the Extras Podcast Episode 007 Amazon’s Policies on Contacting Customers with SellerSmile: If someone purchases your product, you want to thank them for the purchase and you want to hear the feedback. However, if it was purchased from Amazon, then technically they’re not your direct customer, they’re Amazon's. That’s why you have to make by Keyword: The Amazon Insider Podcast

13 min listen

Keyword: the Amazon Insider Podcast Episode 058 - Creating Customer-focused Packaging with Victoria Treyger, Kabbage: Amazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience. In this episode, we discuss how to make sure your packaging is attractive to b by Keyword: The Amazon Insider Podcast

11 min listen

Keyword: the Amazon Insider Podcast Episode 062- Amazon Giveaways with Rachel Greer, Cascadia: Amazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products. In this episode, we’re talking with Rachel Greer from Cascadia and she tells us by Keyword: The Amazon Insider Podcast

11 min listen

Keyword: the Extras Podcast - Episode 004 Six Ways to Win Amazon Customer Service with SellerSmile: Customer service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of SellerSmile, Tygh Walters and by Keyword: The Amazon Insider Podcast

26 min listen

Keyword: the Amazon Insider Podcast Episode 060 - Whole Foods Delivery with Rachel Greer, Cascadia: Amazon announced they’re rolling out delivery from every Whole Foods this year. It’s currently being tested in Austin, Dallas, Cincinnati and Virginia Beach. The announcement has the potential to be a huge boon for Amazon Grocery sellers. by Keyword: The Amazon Insider Podcast

10 min listen

Keyword: the Extras Podcast Episode 005 - Comprehensive List of Software Tools and Products Sellers Can Use to Improve Customer Service on Amazon with Tygh Walters and Michael Melgar, SellerSmile: We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business. SellerSmile founders have compiled this list from some of their favorite tools that they use... by Keyword: The Amazon Insider Podcast

29 min listen

Ep. 055 Keyword Podcast: The Problems with State Sales Taxes with Chris McCabe: Collecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe wit by Keyword: The Amazon Insider Podcast

10 min listen

Keyword: the Amazon Insider Podcast Episode 063 - Amazon Australia with Peter Kearns, 180Commerce: One of the most straightforward ways to grow your Amazon Business is by expanding into a new Amazon Marketplace across the world. Europe is a good one to look at and so is Japan, but what about Australia? Amazon Australia recently launched and there’s by Keyword: The Amazon Insider Podcast

12 min listen

Keyword: the Amazon Insider Podcast Episode 068 - Amazon Marketplace State Sales Tax with Chris McCabe, eCommerceChris: We’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation. We’re also talking about what you need to be doing if you get an audit from a state by Keyword: The Amazon Insider Podcast

14 min listen

Keyword: the Amazon Insider Podcast Episode 084 – Avoid Major Mistakes by Hiring the Right People First with Chris McCabe, eCommerceChris: Some sellers are having incredibly frustrating situations become even worse because the consultants or people they hired to help, aren’t helping and actually making situations worse. We talk with Chris McCabe of eCommerceChris to give sellers ideas of by Keyword: The Amazon Insider Podcast

13 min listen

Keyword: the Amazon Insider Podcast Episode 064 – Seller Central Features Sellers Often Ignore with Rachel Greer, Cascadia: There’s a lot of information inside Seller Central. So much, that it’s hard to know what you need to paying attention to and what you can just ignore. There’s some information that might be vital and you’re missing it. Rachel Greer with Cascadia by Keyword: The Amazon Insider Podcast

10 min listen

Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato: We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution. Sponsor: kabbage.com/amazoninsider by Keyword: The Amazon Insider Podcast

31 min listen

Keyword: the Amazon Insider Podcast Episode 066 – Avoiding Conflicts with Amazon with Chris McCabe, eCommerceChris: Issues can be prevented when it comes to problems with Amazon. If a problem does arise, sellers can avoid further conflicts by knowing the best ways to communicate with Amazon. We’re going to dive into some techniques to avoid problems and handle them by Keyword: The Amazon Insider Podcast

14 min listen

Keyword: the Amazon Insider Podcast Episode 057 – Four Ways to Grow in 2018 with Peter Kearns, 180Commerce: It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen. One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doin by Keyword: The Amazon Insider Podcast

11 min listen

Keyword: the Amazon Insider Podcast Episode 078 - Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks: Prime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing. Former Amazonian Mike Ziegler with Marketpl by Keyword: The Amazon Insider Podcast

11 min listen

Keyword: the Amazon Insider Podcast Episode 065: Manufacturer on Amazon Agreement with Peter Kearns, 180Commerce: Brands selling on Amazon agree to Amazon’s terms of services which include a manufacturer agreement. It’s not a big deal, except if the brand starts whole selling products to other companies, think places like Target or Walmart, then it becomes a big by Keyword: The Amazon Insider Podcast

13 min listen

Keyword: the Amazon Insider Podcast Breaking News Episode – Supreme Court Rules on Sales Tax Issue with John Naughton, 180Commerce: The Supreme Court has issued their ruling in South Dakota v. Wayfair overturning a 1992 ruling that said states can only require sales tax in states that the store has a physical presence. This new ruling says states can require online marketplaces like by Keyword: The Amazon Insider Podcast

22 min listen

Keyword: the Amazon Insider Podcast Episode 086 - What is Intellectual Property with Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn Law Group: There’s a lot of legal issues and problems floating around the Amazon Marketplace. Sellers often try to navigate Intellectual Property issues all on their own which can even bigger problems. Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn La by Keyword: The Amazon Insider Podcast

12 min listen

Keyword: the Amazon Insider Podcast Episode 075 - Product Review Abuse Continues, Now Legitimate Reviews Being Deleted with Chris McCabe, eCommerceChris: There’s been a sharp rise in the amount of action Amazon’s investigative teams have been doing in recent weeks. Former Amazonian Chris McCabe tells us, there’s more review abuse that’s happening and being investigated. In some cases, positive revi by Keyword: The Amazon Insider Podcast

13 min listen

Keyword: the Amazon Insider Podcast Episode 056 - Getting Unsuspended with Rachel Greer from Cascadia: Account and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with. Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue. Rachel Greer by Keyword: The Amazon Insider Podcast

14 min listen

Keyword: The Amazon Insider Podcast Episode 069 - Creating Eyecatching Product Photography with Rachel Greer and David Johnson, Cascadia: Pictures are worth a thousand words but a bad picture can cost you thousands. Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns. In this episode, we’re talking with Rachel Greer and D by Keyword: The Amazon Insider Podcast

13 min listen

Keyword: the Amazon Insider Podcast Episode 067 - Dealing with Product Complaints with Emily Murray, Cascadia: Product complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you n by Keyword: The Amazon Insider Podcast

16 min listen

Keyword: the Amazon Insider Podcast Episode 072 - Product Injury Complaints with Rachel Greer, Cascadia: Product injuries can happen. Sometimes electronics malfunction, other times it could be a pinched finger. It’s important to know how to investigate claims and what action needs to be taken. Rachel Greer with Cascadia, breaks down the process selle by Keyword: The Amazon Insider Podcast

19 min listen

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Keyword: Extras 002 Managing Ads with Machine Intelligence and Human Judgement

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