In this episode of AI in Industry, we explore how artificial intelligence can be use to manipulate human behavior - in gaming and in business. We explore how game designers use psychology and machine learning to drive their own desired outcomes, leaving users to "feel" in control. Dr. Charles Isbell teaches machine learning at Georgia Tech. He explores the manipulative elements of game design, and how some of the same AI approaches are likely being used at tech giants like Amazon and Facebook. In this episode you learn how businesses leverage the "illusion of choice" with subtly influential AI techniques. Charles also helps us understand which businesses will be most able to use AI to guide user behavior in the years ahead. For more interviews about the applications of AI in industry, visit: www.TechEmergence.com