Episode #240: Interview with Tucker Max How Tucker went from failing to selling millions of books (and the real reason he wrote "I Hope They Serve Beer In Hell") Tucker shares the ultimate marketing lessons he's ever discovered that most marketers don't understand The $45 Million Dollar Blunder: One of the biggest mistakes Tucker made while he was succeeding One of the most valuable lessons that failure can teach every entrepreneur or business person The secret to telling fascinating stories that intrigue and interest your audience Why the more you make your life and business about ___ ___, the better off you, your business and everyone around you will be The dark side of building a personality brand and how to evolve beyond it How having a wife and kid has changed, invigorated and transformed Tucker's life The 4-Step Book In A Box Process: How Book In A Box can turn your knowledge into a professionally published book in just 15 hours 3 important questions you should ask yourself before you start writing your book The truth about hitting #1 and becoming a New York Times Best Selling Author and an Amazon Best Selling Author Dean and Tucker discuss when you should utilize The 90-Minute Book Process and when you should use Book In A Box How Book In A Box can help you become an instant authority and super-credible hero in your market