I Love Marketing #255 Show Notes: Erik shares how to communicate your most important messages to your most important audience in a way that is impossible to misunderstand One of the most powerful, scientifically validated ways to engage your clients (HINT: Focus on S ​ ​ ​ EL ​ I .) The Psychology of Engagement: What every entrepreneur needs to understand about marketing their company and delivering solutions Steps you can take to vet a production company before hiring them Effective Communication Made Simple: Getting a friendly, fun, effective video created for your business that causes people to know, like and trust you The quickest and easiest way to differentiate yourself from competitors "We've never met a control we weren't able to beat": The Draw Shop makes a bold promise about the results they can deliver for your company The Power of Clarity: A strategy you can use that increased one business owners revenue $250,000 within 90 days Do THIS before, during and after you make sales if you want happy customers who refer more business to you Erik talks about some of his favorite Draw Shop success stories An enhancement tool your company can use to increase the production and effectiveness of your team Getting into the minds of your prospects and becoming the only product or service they want to buy