Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

143: Chris Walters details how they built up a relationship with Jay Leno over years before releasing Jay Leno’s Garage Car Care products

143: Chris Walters details how they built up a relationship with Jay Leno over years before releasing Jay Leno’s Garage Car Care products

FromDO IT FOR A LIVING


143: Chris Walters details how they built up a relationship with Jay Leno over years before releasing Jay Leno’s Garage Car Care products

FromDO IT FOR A LIVING

ratings:
Length:
75 minutes
Released:
Jul 16, 2018
Format:
Podcast episode

Description

Chris has been in California his whole life and used to have a job at a company that developed vehicle care products for professional body shops. This gave him intimate knowledge about materials and products for the car care market. One weekend, they were out an event demonstrating some car care products and caught Jay Leno’s eye. He invited them out to his garage to test out their products and shoot a demo video for JayLenosGarage.com. A few months later, Chris get a call that Jay’s detailer had moved and they were searching for a new person to clean the collection. Chris and his partner, Jeremey, jumped on the opportunity and began going out to Jay Leno’s Garage once a week to detail the cars. After being at the shop and helping for a while, they decided to take the leap and pitch their cleaning products to Jay for branding. To their amazement, Jay was all for it and wanted to be an investor! So, they created a legitimate business for the car care products and Jay became the spokesperson for the brand. Jay became the president of the company and put up his own reputation and money to help make the business be successful. The guys are currently gearing up for their second SEMA show and are excited to keep growing the business!
Released:
Jul 16, 2018
Format:
Podcast episode

Titles in the series (100)

DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.