73 min listen
143: Chris Walters details how they built up a relationship with Jay Leno over years before releasing Jay Leno’s Garage Car Care products
143: Chris Walters details how they built up a relationship with Jay Leno over years before releasing Jay Leno’s Garage Car Care products
ratings:
Length:
75 minutes
Released:
Jul 16, 2018
Format:
Podcast episode
Description
Chris has been in California his whole life and used to have a job at a company that developed vehicle care products for professional body shops. This gave him intimate knowledge about materials and products for the car care market. One weekend, they were out an event demonstrating some car care products and caught Jay Leno’s eye. He invited them out to his garage to test out their products and shoot a demo video for JayLenosGarage.com. A few months later, Chris get a call that Jay’s detailer had moved and they were searching for a new person to clean the collection. Chris and his partner, Jeremey, jumped on the opportunity and began going out to Jay Leno’s Garage once a week to detail the cars. After being at the shop and helping for a while, they decided to take the leap and pitch their cleaning products to Jay for branding. To their amazement, Jay was all for it and wanted to be an investor! So, they created a legitimate business for the car care products and Jay became the spokesperson for the brand. Jay became the president of the company and put up his own reputation and money to help make the business be successful. The guys are currently gearing up for their second SEMA show and are excited to keep growing the business!
Released:
Jul 16, 2018
Format:
Podcast episode
Titles in the series (100)
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