The Art of After-Sales Marketing

By Vladislav Dobrokhotov

Venture beyond traditional perspectives and harness the untapped power of customer engagement with "The Art of After-Sales Marketing." This groundbreaking guide presents a fresh perspective on marketing that encourages readers to leverage their creativity and storytelling skills to enhance customer engagement and loyalty.

 

"The old adage, a picture paints a thousand words, enables marketers to quickly translate concepts and ideas into images. Using art and artists, the author illustrates how companies infuse their brands with character, individuality, and emotion." - Dr. Trevor Bringnall.

 

Dive Deep into a Revolutionary Approach: This isn't just another marketing book. Discover the artistry of after-sales marketing and see how it parallels the beauty and intricacy of visual storytelling.

 

Chapters That Illuminate and Inspire:

• Chapter 1: Embrace marketing with the heart of an artist.
• Chapter 2: Dive into the rich tapestry of after-sales marketing.
• Chapter 3: Master the foundational elements of post-purchase engagement.
• Chapter 4: Equip yourself with the tools that form the symphony of lasting customer relationships.
• Chapter 5: Witness the grand reveal - strategies that leave an indelible mark.
• Chapter 6: Gaze into the future and see where the world of after-sales marketing is headed.

 

Key Takeaways:

• Understand the undeniable importance of customer retention in a brand's journey.
• Discover the correlation between storytelling, art, and marketing.
• Gain practical strategies to turn your customers into fervent brand evangelists.

Who is this for? Whether you're a newbie in the marketing realm or a seasoned professional looking for a fresh take, this guide is your key to unlocking a goldmine of customer engagement strategies.

 

Why Buy Now?

• Elevate your marketing game.
• Ensure long-term customer loyalty.
• Boost profitability through powerful post-purchase strategies.

Your journey with a customer doesn't end at the sale. It's only the beginning! Unearth the art of building lasting bonds and fostering continuous relationship-building.

 

Grab your copy NOW and redefine your after-sales marketing approach!

• Language: English
• Publisher: Vladislav Dobrokhotov
• Release date: Aug 7, 2023
• ISBN: 9789529480722

Vladislav Dobrokhotov

Vladislav Dobrokhotov  is a seasoned professional, highly acclaimed in Marketing and Customer Relations. A Liveryman of the Worshipful Company of Marketors, Vladislav's work embodies a deep understanding of market dynamics and customer retention strategies, critical components of the field. Currently serving as the Executive Director of The British & Commonwealth Chamber of Commerce in Finland, Vladislav excels in creating personalized experiences for his members. His unique approach, emphasizing emotional engagement, contributes to high member satisfaction and loyalty. In this role, Vladislav's work transcends traditional business boundaries, significantly impacting the international business community. Vladislav is also the founder of igreetu, an innovative digital eCard platform. This platform revolutionizes the after-sales process by providing an additional avenue for businesses to express gratitude, appreciate customer loyalty, and enhance brand image. With igreetu, Vladislav combines his understanding of customer psychology with technological innovation, offering an unmatched tool for businesses to enrich their customer relationships post-purchase. A champion of creating and nurturing lasting customer relationships, Vladislav's work is a testament to his commitment to after-sales marketing. His endeavors as an executive and an entrepreneur offer valuable insights for anyone looking to master the art of customer retention and loyalty.

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Copyright

This ebook edition first published in 2023.

Copyright © 2023 by Virtual Inspiration.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without the prior written permission of the publisher.

Virtual Inspiration does not have any control over, or responsibility form and third-party websites referred to or in this book. All internet addresses given in this book were correct at the time of going to press. The publisher can accept no responsibility for any changes to addresses that occurred after publication.

Product or brand names used in this book may be trade names or trademarks. Where we believe that there may be proprietary claims to such trade names or trademarks, the name has been used with an initial cap or it has been capitalized in the style used by the name claimant. Regardless of capitalization used, all such names have been used in an editorial manner without any intent to convey endorsement of or other affiliation with the name claimant. Neither the author nor the publisher intends to express any judgment as to the validity or legal status of any such proprietary claims.

ISBN 978-952-94-8071-5 (PDF)

ISBN 978-952-94-8072-2 (EPUB)

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Table of Contents

The Book Blueprint

Foreword by Dr Trevor Brignall

Prologue: The Artist and the Emperor

Introduction

Chapter 1: The Artist's Perspective

Chapter 2: Crafting the Masterpiece: An Exploration of After-Sales Marketing

Chapter 3. The Cornerstones of After-Sales Marketing

Chapter 4: The After-Sales Marketing Symphony: Exploring the Key Tools

Chapter 5: The Masterpiece Unveiled: Creating Lasting Impressions

Chapter 6: The Future of After-Sales Marketing

Conclusion: Becoming the Master Artist

Epilogue: The Meaning of the Tale

About the Author

References

The Book Blueprint



The-Art-of-After-sales-blueprint.jpg

The Book Blueprint presents a visual representation of the overarching structure of the book. Starting from the foundation of understanding the importance of after-sales marketing, it builds through exploring different tools and strategies, global perspectives, and finally, looking towards the future of after-sales marketing.

Each 'side block' corresponds to a chapter, representing a step in discovering and mastering the art of after-sales marketing. By following this blueprint, readers can navigate through the book's content, understand the connections between different sections, and see how all pieces fit together to form the complete structure of after-sales marketing knowledge.

Foreword by Dr Trevor Brignall

This book is written in an easily digestible format that walks the reader through a journey of exploration on a key area of marketing that adds significant value to the profitability of any organisation, large or small. Customer acquisition and, importantly, retention are essential not only to commercial operations but also not-for-profit and membership organisations.

The book will appeal to a wide range of readers, ranging from those on a journey of discovery wishing to learn more about this important topic to the seasoned practitioner seeking a useful checklist.

For centuries, the most powerful stories and impacts have been delivered not through words but pictures and music -from the paintings of prehistoric cavemen to the work of Andy Warhol, the compositions of Mozart to those of Bob Dylan and Paul McCartney. The old adage, a picture paints a thousand words, enables marketers to quickly translate concepts and ideas into images. Using art and artists, the author illustrates how companies infuse their brands with character, individuality, and emotion. 

Dr Trevor Brignall

Prologue: The Artist and the Emperor

Once upon a time, an emperor asked an artist to paint the Himalayas on the walls of his palace. The artist, a Zen master, said he would need to live in the Himalayas for three years to do so. The emperor asked:

-Will it take you three years?

The artist replied:

-I ask for the minimum time because I cannot paint them until I become a part of the Himalayas. I need to go there and dissolve in them.

Three years passed, and the artist returned. He painted the wall in three days. The emperor came to see. It was a wonder! He had never seen such beautiful mountains. Even the real Himalayas seemed pale in comparison. He stood for a long time, admiring, and then noticed:

-I see a path here. Where does it lead?

The artist answered:

-We can go and see.

And they left, never to return.

Introduction

In essence, after-sales marketing is the finishing touch on your brand's masterpiece, the detail that can turn a satisfied customer into a loyal brand advocate.

Much like an artist's canvas, the world of marketing is full of endless possibilities and vibrant colors, each hue representing a different approach to connecting with customers. One of this palette's most understated yet potent colors is the art of after-sales.

Just as an artist breathes life into a blank canvas, marketers infuse brands with character, individuality, and emotion. The parallels between marketers and artists are numerous. Both see the world through a unique lens, carefully curating experiences and narratives that evoke emotion and forge connections.

Artists don't merely create a piece of art; they tell a story through it. Similarly, a marketer doesn't just sell a product or service; they narrate the brand's story, values, vision, and the problems it solves.

However, the most compelling stories don't conclude at the point of sale. Much like a captivating novel or a gripping movie, they leave the audience yearning for more. This is where after-sales marketing enters the narrative. It's the epilogue that keeps the customer engaged, extending the