Ebook182 pages2 hours
Get Ready
Rating: 0 out of 5 stars
()
About this ebook
Today, the Coca-Cola brand is valued in the tens of billions of dollars. Readers will be accompanied by pharmacist Pemberton groping in a dark room amidst strewn bottles of mixing brown water; with Asa Candler, we turned Coca-Cola from a drink to a famous soft drink; with Robert Woodruff, we take Coca-Cola beyond the United States' borders and begin building a global brand, and so on. We not only discover the secret recipe that creates a fresh new step by step in this quest. Not only did he uncover a top-secret formula for marketing and promoting goods to build a brand with lasting vitality that has become a symbol of American consumer culture, but he also found a top-secret recipe for marketing and promoting products to create a brand with enduring vitality. "Coca-Cola is still the same, a basic drink composed of sugar and water," says author Frederick Allen in the book, but it's also "a dominating brand in the market., has the potential to conjure memories, stir up the spirit, and impact people's emotions." Coca-Cola is no longer merely a brand name; it has evolved into "something internal, spiritual," and has become a symbol of "American civilisation." The top-secret formula will transport you back in time to uncover the source of that dominance.
Read more from Patrick Hanna
The Winter Day Rating: 0 out of 5 stars0 ratingsThing Bigger Rating: 0 out of 5 stars0 ratingsKeep Learning Rating: 0 out of 5 stars0 ratings
Related to Get Ready
Related ebooks
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Cacao Source: An emerging sustainable chocolate landscape Rating: 0 out of 5 stars0 ratingsSecret Formula (Review and Analysis of Allen's Book) Rating: 0 out of 5 stars0 ratingsVino Business: The Cloudy World of French Wine Rating: 4 out of 5 stars4/5The Ultimate Cocktail Encyclopedia Rating: 0 out of 5 stars0 ratingsThe Untold Story: The History of the Coca-Cola Secret Formula Rating: 0 out of 5 stars0 ratingsChocolate: Sweet Science & Dark Secrets of the World's Favorite Treat Rating: 4 out of 5 stars4/5Seeing Silicon Valley: Life inside a Fraying America Rating: 0 out of 5 stars0 ratingsDrinking the Devil's Acre: A Love Letter from San Francisco and her Cocktails Rating: 4 out of 5 stars4/5Getting to Know the Manager: Episodes Recorded in Migration Notebooks Rating: 0 out of 5 stars0 ratingsWine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink Rating: 3 out of 5 stars3/5Cool Capitalism Rating: 3 out of 5 stars3/5Cocoa and Chocolate: Their History from Plantation to Consumer Rating: 0 out of 5 stars0 ratingsCrisis and Comeback: Cork in the Eighties Rating: 0 out of 5 stars0 ratingsGet Capone: The Secret Plot That Captured America's Most Wante Rating: 3 out of 5 stars3/5David McWilliams' The Generation Game: David McWilliams Ireland 3 Rating: 3 out of 5 stars3/5China Through a Glass of Wine Rating: 0 out of 5 stars0 ratings1500+ MORE Weird, Wacky, and Fascinating Facts: A Fun Facts Book Rating: 0 out of 5 stars0 ratingsCognac: The Seductive Saga of the World's Most Coveted Spirit Rating: 5 out of 5 stars5/5The Manhattan: The Story of the First Modern Cocktail with Recipes Rating: 4 out of 5 stars4/5Brewed in Canada: The Untold Story of Canada's 350-Year-Old Brewing Industry Rating: 5 out of 5 stars5/5Chocolate Creations: More than 160 Decadent and Delicious Chocolate Desserts Rating: 0 out of 5 stars0 ratingsTeardown: Memoir of a Vanishing City Rating: 4 out of 5 stars4/5Murder at Moose Jaw Rating: 0 out of 5 stars0 ratingsRum Made Me Do It: 60 Tantalizingly Tropical Cocktails Rating: 0 out of 5 stars0 ratingsCandymaking in Canada Rating: 3 out of 5 stars3/5Moonshine Cocktails: The Essential Guide to Mixing Drinks with America's Clear Spirit Rating: 0 out of 5 stars0 ratingsBitter Chocolate: Anatomy of an Industry Rating: 4 out of 5 stars4/5Sweet Tragedy: Unraveling The Boston Molasses Disaster Rating: 0 out of 5 stars0 ratingsSummary of Matt MacNabb's A Secret History of Brands Rating: 0 out of 5 stars0 ratings
Small Business & Entrepreneurs For You
The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5Nine-Figure Mindset: How to Go from Zero to Over $100 Million in Net Worth Rating: 5 out of 5 stars5/5How to Think Bigger: Aim Higher, Get More Motivated, and Accomplish Big Things Rating: 4 out of 5 stars4/5The Start Your Own Business Bible: 501 New Ventures You Can Launch Today Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/5Small Business For Dummies Rating: 4 out of 5 stars4/5The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 4 out of 5 stars4/5Without a Doubt: How to Go from Underrated to Unbeatable Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5How to Open & Operate a Financially Successful Notary Business Rating: 4 out of 5 stars4/5The Hands-Off Investor: An Insider’s Guide to Investing in Passive Real Estate Syndications Rating: 5 out of 5 stars5/5Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business Rating: 4 out of 5 stars4/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5The LLC and Corporation Start-Up Guide: Your Complete Guide to Launching the Right Business Rating: 5 out of 5 stars5/5UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship Rating: 5 out of 5 stars5/5The Everything Nonprofit Toolkit: The all-in-one resource for establishing a nonprofit that will grow, thrive, and succeed Rating: 0 out of 5 stars0 ratingsReal Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5
Reviews for Get Ready
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Get Ready - Patrick Hanna
'w
e book_preview_excerpt.html [rG6Q2+TTK&3Ip3Z2*HeDX<2s|dsȬ9A×ϗz|??ϯ./ߘo_'W/ӷ]?/\2|xwM2k4ּ}om\./~yd{؛c3OC7ۿm8'.8ʛoG}ۧgO߾0oO.yHk/On.onӗ_^ Vן+\oߛWү_ywj_R.6aJ1+'.506vv4{n3~Qy|36)?]x\Mr9BX3ӮOCeϞ֚MH}ݝMgk<ߍu /g78^کW'65?qj̖» .l,\{l/y1SR3Q#9imk6AmTdx580
/aWxBIUܰb0?h:O :8|⠎0|Nwxg{0)c&SxD=NC&k4BO$;2646"=eݴSWC@!xc:hbm^==E`nvwpks