Indie Author Magazine Featuring Tammi Labrecque: Email Marketing, Building Your Mailing List, Author Newsletter Strategies, and Connecting with Readers: Indie Author Magazine, #22

By Chelle Honiker and Alice Briggs

Ready to boost your book sales and find your loyal fans? In this issue of Indie Author Magazine, learn to hone your email marketing tactics, pique your subscribers' interest, and connect with new readers along the way—it all starts with an attention-grabbing newsletter, and it's easier than you think.

Read three key articles: 

✓ Four Simple Steps for Rolling out the Welcome Mat to Your Mailing List, with Guest Author Tammi Labrecque

✓ A Bolt from the Sendinblue: Unique Features that Set the Email Service Provider Apart

✓ The Art of Story-Selling: Use Your Storytelling Powers to Finesse Your Email Marketing

You'll also get to know Tammi Labrecque, the master of email marketing who has taught more than twenty thousand authors the secrets to becoming a newsletter ninja. Read about what she's learned after almost a decade in the indie author world, plus learn top tips for perfecting your newsletter welcome sequence from Tammi herself.

Plus:

Our Sassy, Advice-Giving Aunt, ★ Indie Annie ★ Offers Words of Wisdom to a Social Media Butterfly Who's Shy about Their Own Work

Prosperity: Email Is the New Mailbox Money

The Name of the Game: Why Your Characters' Names Matter, No Matter Your Genre

Four Authors Share the Stories of Friendship They've Penned through Their Writing Groups

The Secret Mindset of a Millionaire Author

Buy Back Your Writing Time: When and How to Hire Extra Help for Your Business

Managing Your Author Career with Chronic Illness: A Health Coach's Perspective

Romancing Your Readers: It's Time to Start Sharing About Life Beyond Your Books

Why Contemporary Romance Remains the Leading Subgenre

Ten Tips: Twitter

Martelle's Motivation: The Reader Experience

• Language: English
• Publisher: Athenia Creative Services, LLC
• Release date: Jan 31, 2023
• ISBN: 9798215414491

Book preview

Indie Author Magazine Featuring Tammi Labrecque

INDIE AUTHOR MAGAZINE FEATURING TAMMI LABRECQUE

EMAIL MARKETING, BUILDING YOUR MAILING LIST, AUTHOR NEWSLETTER STRATEGIES, AND CONNECTING WITH READERS

CHELLE HONIKER

ALICE BRIGGS

Athenia Creative Services, LLC

Indie Author Magazine

Chelle Honiker and Alice Briggs

© 2022 by Indie Author Magazine

The publication, authors, and contributors reserve their right to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent of the publisher. All copyrighted work was reproduced with the permission of the owner.

Reasonable care is taken to ensure that Indie Author Magazine articles and other information on the website are up to date and as accurate as possible, at the time of publication, but no responsibility can be taken by Indie Author Magazine for any errors or omissions contained herein.

Furthermore, Indie Author Magazine takes no responsibility for any losses, damages, or distress resulting from adherence to any information made available through this publication. The opinions expressed are those of the authors and do not necessarily reflect the views of Indie Author Magazine.

Published by:

Athenia Creative Services, LLC

Sparks, NV 89436

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CONTENTS

In This Month’s Issue

Typewriter Tales

From The Publisher

The Power of Personality

From The Editor

How did you meet your writing group?

Insider Insights

Martelle’s Motivation

The Reader Experience

Email Is the New Mailbox Money

Ask Indie Annie

(Sort of) Social in Seville Asks…

How do I build up the confidence to market my work to strangers?

10 Tips

10 Tips for: Twitter

On The Cover

Newsletter Ninja

Tammi Labrecque Shares Lessons on Balance, Impostor Syndrome, and Making Email Marketing Look Easy

Business

The Secret Mindset of a Millionaire Author

Part Two

Buying Back Your Time

Is It Time to Hire Outside Help to Keep Your Author Business Running?

Creative Connections

Four Authors Share the Stories of Friendship They’ve Penned through Their Writing Groups

Technology

A Bolt from the Sendinblue

SMS Texts and Unlimited Subscribers Help Set the Email Service Provider Apart

Emails and Newsletters

Guest Author Tammi Labrecque: How to Roll out the Welcome Mat to Your Mailing List in Four Simple Steps

The Art of Story-Selling

How to Structure Your Emails and Use Your Storytelling Powers to Sell More Books

Devil In the Details

Hello, My Name Is …

Why Authors in Every Genre Need to Consider Their Characters’ Names Carefully

Genre Tropes

Modern Love: Why Contemporary Romance Remains the Leading Subgenre

Health, Wellness, and Mindset

Managing Your Author Career with Chronic Illness: A Health Coach’s Perspective

Romancing Your Readers

When Building a Relationship with Your Fans, It’s OK to Share About Life Beyond Your Books

Tools & Events

Technology Tools

Podcasts We Love

From the Stacks

Books We Love

Connect With Us

IN THIS MONTH’S ISSUE

Ready to boost your book sales and find your loyal fans? In this issue of Indie Author Magazine, learn to hone your email marketing tactics, pique your subscribers’ interest, and connect with new readers along the way—it all starts with an attention-grabbing newsletter, and it’s easier than you think.

Read three key articles: 

✓ Four Simple Steps for Rolling out the Welcome Mat to Your Mailing List, with Guest Author Tammi Labrecque

✓ A Bolt from the Sendinblue: Unique Features that Set the Email Service Provider Apart

✓ The Art of Story-Selling: Use Your Storytelling Powers to Finesse Your Email Marketing

You’ll also get to know Tammi Labrecque, the master of email marketing who has taught more than twenty thousand authors the secrets to becoming a newsletter ninja. Read about what she’s learned after almost a decade in the indie author world, plus learn top tips for perfecting your newsletter welcome sequence from Tammi herself.

Plus:

• Our Sassy, Advice-Giving Aunt, ★ Indie Annie ★ Offers Words of Wisdom to a Social Media Butterfly Who’s Shy about Their Own Work

• Prosperity: Email Is the New Mailbox Money

• The Name of the Game: Why Your Characters’ Names Matter, No Matter Your Genre

• Four Authors Share the Stories of Friendship They’ve Penned through Their Writing Groups

• The Secret Mindset of a Millionaire Author

• Buy Back Your Writing Time: When and How to Hire Extra Help for Your Business

• Managing Your Author Career with Chronic Illness: A Health Coach’s Perspective

• Romancing Your Readers: It’s Time to Start Sharing About Life Beyond Your Books

• Why Contemporary Romance Remains the Leading Subgenre

• Ten Tips: Twitter

Martelle’s Motivation: The Reader Experience

Welcome from Indie Annie

TYPEWRITER TALES

Our executive team offers a bit of perspective and insight into the issue.

Read more typewriter tales on our website >>

FROM THE PUBLISHER

THE POWER OF PERSONALITY

Back in the olden days of indie publishing, when the earth’s crust was cooling and it was a wild west of new information for self-publishers, I was fortunate enough to attend a conference in Austin, Texas, with this month’s featured subject, Tammi Labrecque.

It’s hard to remember back that far. So much has changed since 2017.

But she’s unforgettable, and I liked her immediately. She has strong opinions, and she’s able to perfectly articulate them. She speaks with authority, yet she’s utterly relatable, and she has the right answers for complicated questions about how to connect with readers in a format that baffles many authors.

When we were launching this magazine, she’s who I turned to when we were writing our email onboarding sequences. I sent the drafts over to her, expecting some semblance of an attagirl—I was a copywriter and marketer, after all. I was looking for validation.

With her usual pull-no-punches style, she wrote back: Dear Lord, Chelle. They make me want to set fire to my computer.

I died a little that day. But she was right.

And then she said, You have all this amazing talent and personality wrapped up in your writers—use it. Write the emails from the perspective of Indie Annie.

Which, of course, was a genius idea, as Annie is an