The Fixer: How to Turn Around a Failing Property In 90 Days
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About this ebook
The Fixer provides step-by-step instructions to multi-family property managers and owners that want to see quick results in improving a troubled asset. The premise is simple-increased occupancy can be attained by changing 3 factors: closing ratio, traffic and renewal percentage. The Fixer gives practical steps to improve each o
Jennifer Ninedorf
Jennifer Ninedorf has been in the property management industry in San Antonio, Texas for over 17 years. She has earned her CAM designation through NAA and has been a property manager, multi-site manager, regional manager and floating manager over the course of her career. She has used the process described in The Fixer to turn around multiple struggling assets for several management companies.
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Book preview
The Fixer - Jennifer Ninedorf
PART I:
Increasing Your Closing Ratio
We’re starting with increasing your closing ratio because these steps need to be accomplished first or you won’t be able to effectively capture the increased traffic you will generate in Part II. And we only have 90 days, remember? The things you do in the first seven days will set the trajectory for the rest of the quarter. So here we go…
1. Get staffed.
When you are short staffed you end up trying to complete all the other jobs of your team in addition to your own. And though we all know you CAN lease apartments (after all, most of us started our careers there), you can’t be as good a leasing agent as a full-time leasing agent who has their day dedicated to that pursuit. After all, there are vendors to handle, resident issues, rent coming in, and the phone doesn’t stop ringing. Plus, if your site is open on weekends and you don’t have a leasing agent, you know who is keeping the office open.