HOW TO START A SIDE HUSTLE: A PLAYBOOK FOR A NEW ECONOMY

Your idea doesn’t have to be special. My idea for NicSocks definitely wasn’t unique. I just had a drive to succeed that was uncontrollable.

My success triggers were simple:

• Six weeks to build the business

• R5 000 capital, no more

• 30 days to turn a profit

These also became my failure triggers too, so when I ran out of time or money the plan was to stop building the business and move on to a new idea. I knew absolutely nothing about making, designing or selling socks when I decided to start NicSocks, but that was part of the fun and challenge. I knew how to sell other things. Everything else I was