Aligning Lean and Value-based Management: Operations and Financial Functions at the System Level
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This book explores the relationship between and the compatibility of lean management (LM) and value-based management (VBM) approaches at the systems level. It then develops a model to improve LM and VBM professional practice by fostering a shared understanding of the value creation process within a lean system, and in doing so helps to remove existing barriers. The results promote future fruitful alliances between a company's operational and financial communities, enhancing the benefits to the enterprise and its stakeholders. The book is of primary interest to LM and VBM professionals and researchers.
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Aligning Lean and Value-based Management - Gerd Kaufmann
© Springer Nature Switzerland AG 2020
G. KaufmannAligning Lean and Value-based ManagementContributions to Management Sciencehttps://doi.org/10.1007/978-3-030-38467-8_1
1. Introducing the Study of Lean and Value-Based Management
Gerd Kaufmann¹
(1)
University of Portsmouth, Augsburg, Bayern, Germany
1.1 Introduction
Since its beginnings in the 1990s, lean management (LM)—an operations management system characterised by its principal attribute of high stakeholder emphasis, focusing first on customer value and second on the interests of all other relevant stakeholders (Burton & Boeder, 2003; Murman et al., 2002; Nightingale & Srinivasan, 2011)—has gained remarkable prominence and become the prevailing philosophy of countless firms throughout various industries (Bhamu & Singh Sangwan, 2014). In parallel, value-based management (VBM)—which emphasises the enhancement of shareholder value to be the main driver of a company’s success (Ittner & Larcker, 2001; Lueg & Schäffer, 2010; Rappaport, 1986)—has increasingly gained business relevance and turned out to be a generally accepted management control system (MCS) for over 20 years (Coenenberg & Salfeld, 2007).
It is likely for both management approaches (i.e., LM and VBM) to be employed in parallel in many companies, as both have been widely employed for decades and attested to be of major importance throughout business reality (regarding LM, see for example Albliwi, Antony, Abdul Halim Lim, & van der Wiele, 2014; Bortolotti, Boscari, & Danese, 2015; Fullerton, Kennedy, & Widener, 2013; Kennedy & Widener, 2008; Losonci & Demeter, 2013; Marley & Ward, 2013; Moreira, Alves, & Sousa, 2010; Tillema & van der Steen, 2015—regarding VBM, see for example Beck, 2014; Beck & Britzelmaier, 2011, 2012; Blume, Rapp, Wiedemann, & Wolff, 2015; Burkert & Lueg, 2013; Coenenberg & Salfeld, 2007; Cozmiuc & Petrişor, 2015; Haspeslagh, Noda, & Boulos, 2001; Largani, Kaviani, & Abdollahpour, 2012; Malmi & Ikäheimo, 2003).
Both lean and accounting scholars have been long aware of the need to harmonise operational and financial strategies to overcome implicit tensions (Bellisario, Appolloni, & Ranalli, 2015; Bhasin, 2015; Fullerton et al., 2013; Fullerton, Kennedy, & Widener, 2014; Ittner & Larcker, 1995, 2001; Kennedy & Widener, 2008; Maskell, Baggaley, & Grasso, 2012; Meade, Kumar, & White, 2010; Tillema & van der Steen, 2015). Otherwise, due to standard accounting and control systems and financial functions’ lack of understanding of the principles and effects of lean, which commonly lead to temporarily decreasing profits when initially implemented, the lean initiative may be doomed to fail. According to Maskell et al. (2012), these traditional systems do not work for companies pursuing lean […]; indeed they are actively harmful
(p. 2), a view that has been similarly outlined by Tillema and van der Steen (2015) and Cooper and Maskell (2008).
Meade et al. (2010) further supplement that If this issue is not well understood by the leadership of the firm […], issues will arise with the lean programme. These issues could easily result in resistance to the continuation of the programme
(p. 869).
Hence, Fullerton et al. (2014) emphasises that it is not enough for operations management to implement a well-executed lean manufacturing strategy. Instead, operations management must work with accountants to ensure that the underlying financial control data are aligned with lean manufacturing initiatives
(p. 425). Similarly, Maskell (2000) argues that the financial community [needs] to contribute to the implementation of lean […], instead of remaining on the side-lines, waiting for improvements to show up on the bottom line
(p. 46).
However, actual research in this field is criticised as remaining rare (Fullerton et al., 2013, 2014), and accounting research […] has been slow to recognise the importance of aligning management accounting and control practices with a lean manufacturing strategy
(Fullerton et al., 2013, p. 50). Furthermore, although numerous alternative accounting approaches have been developed over the last 25 years, there is still dissatisfaction amongst academics and practitioners in developing an alternative approach to address this issue
(Darlington, Found, & Francis, 2016, p. 79).
Moreover, most of the research in this field is mainly concerned with the adjustment of the management accounting system (MAS) towards the specific requirements of lean, whereas the overarching MCS perspective, including elements such as vision and mission, key objectives, or organisational structure (Ferreira & Otley, 2009) are barely taken into account. In addition, the perspective from which lean proponents conduct their investigation is commonly limited to the perspective of lean production or value stream, instead of that of a holistic business management approach which encompasses the entire lean system (e.g. Bellisario et al., 2015; Daniel, Lee, & Reitsperger, 2011; Darlington et al., 2016; Fullerton et al., 2013; Fullerton & McWatters, 2004; Kennedy & Widener, 2008; Maskell et al., 2012; Pettit, 2000).
Although scholars broadly agree on the need to integrate the MCS and the operations system as a prerequisite for business to prosper (Tillema & van der Steen, 2015), and despite repeated calls from scholars (e.g. Fullerton et al., 2013; Ittner & Larcker, 2001; Tillema & van der Steen, 2015) to foster this alignment, the relations between MCSs and the operations systems in general, and the concepts of LM and VBM in particular, have hardly received any attention, at least from an entrepreneurial and overarching perspective. This impression is supported by Charifzadeh, Taschner, and Bettache (2013), who state that although the topics of lean […] and value-based management are treated separately in the literature in detail, so far there has been no systematic research on the interaction of these management concepts
(p. 49).
Hence, this thesis aims to contribute to theoretical and professional practical knowledge through an extensive exploration of the relationship and compatibility of both approaches at the system level and to provide the means that support a shared understanding which finally establishes the basis to remove existing barriers and instead forges fruitful alliances between operations and finance functions.
Based on an initial assessment of lean literature, this thesis will reveal that existing lean knowledge is overall highly capable of contributing to normative VBM demands. However, it will also expose that the most vital part of fully qualifying LM as a VBM approach is missing: a sufficient value driver model. This gap will be closed by this thesis through the development of a conceptual model and its empirical validation and refinement based on the analysis of interview data from top management lean professionals.
Table 1.1 summarises the study’s framework as proposed by Watson (1994).
Table 1.1
What, why and how framework
Source: Adapted from Watson (1994, p. 80)
The first step of this academic journey is to further confirm the gap in knowledge (Sect. 1.2). Subsequently the specific aims, objectives and related research questions are set out (Sect. 1.3). In addition, the scope and limitations of the thesis are defined (Sect. 1.4). Finally, the structure of the dissertation is explained in detail, providing guidance and a synopsis of the content of each chapter (Sect. 1.5).
1.2 Verifying the Lack of Knowledge
To validate the existence of a relevant research gap, a primary literature review was conducted, aiming to provide evidence that research concerning the relationship between LM and VBM at an overarching conceptual level is neither comprehensive nor sufficient.
The search strategy used to find the relevant studies was derived from Webster and Watson (2002), Tranfield, Denyer, and Smart (2003) and Okoli and Schabram (2010) and included the following respects:
1.
Search strings and strategy
2.
Types of sources
3.
Databases
4.
Search period
1.2.1 Search Strings and Strategy
In order to ensure a thorough evaluation of previous research, the first step was to determine appropriate search strings regarding the individual concepts of LM and VBM. Therefore, preliminary keywords were selected and refined based on those found within the results.
For LM, the obvious first string was lean management
. However, this string was too narrow in terminology, as research focused on lean philosophy
, lean thinking
, or lean accounting
(the latter often related to MAS or MCS) would have been missed. Although the original intention was to avoid the inclusion of subjects such as lean production
or lean manufacturing
, as they indicate an isolated perspective towards the production environment instead of the entire system, it was decided to use the broadest term lean
, to avoid overlooking any relevant research.
The starting point for VBM was the terms value-based management
, shareholder value
and management control system
. Additional keywords that regularly appeared within the results were economic value-added
and stockholder wealth
, which were added to the search.
To prevent missing research due to slightly different spelling, the search strings included truncation,¹ leading to the following search strings list:
lean
value-based manag*
(results did not differ with or without hyphen)
sharehold* val*
manag* contro* syste*
economic value-added
(results did not differ with or without hyphen)
stockhold* wealth
To be considered for this review, publications had to meet the search string lean
and any of the other search strings related to VBM within at least one of the search fields: title, abstract, or subject. This approach is an accepted method to identify relevant publications leading to a reliable outcome (Buhl, Röglinger, Stöckl, & Braunwarth, 2011).
1.2.2 Types of Sources
The search was limited to peer-reviewed academic journals, conference materials, books and dissertations. Considering the language of most relevant literature as well as the native language of the author, the research was further limited to English and German. Furthermore, results needed to be available either online or in print.
1.2.3 Databases
The data investigation was performed by using the EBSCO Discovery Service provided by the University of Portsmouth, which contains the common and renowned databases for academic research: Business Source Complete, Credo Reference, Emerald, Engineering Village, JSTOR, IEEE Explore, Nexis, ProQuest, ScienceDirect, Scopus, Web of Science, Westlaw, and Wiley.
1.2.4 Search Period
The chosen search period began in 1988, the year when Krafcik (1988) initially coined the term lean
, and ended in 2017, with the most recent data available.² A summary of the search criteria is shown in Table 1.2.
Table 1.2
Literature search criteria to validate the research gap
1.2.5 Findings
To ensure a comprehensive evaluation of previous research, the first step was to determine the literature universe regarding the individual search strings according to the above criteria. Hence, they were initially tested separately, in order to evaluate the amount of related existing literature.
The results shown in Table 1.3 provide evidence that a large body of research is available, considering the individual search terms. As previously mentioned, the term lean
is quite extensive, which explains why this term had tenfold more matches than did all VBM-related strings.
Table 1.3
Individual search string results
As a next step the search was undertaken in conjunction, as defined in the previous section. The results of this joined search are shown in Table 1.4.
Table 1.4
Joined search string results
To the author’s own surprise, the research strategy only brought up 32 results,³ each of which has been studied in detail. Only eight of the papers actually discuss the link between LM and VBM, shareholder value or MSCs, although none of the reviewed works deal with this relationship in-depth, let alone from an overarching and conceptual perspective.
In their conference paper, Alpenberg and Scarbrough (2014) examine the issues and modification needs for MCS, when lean is implemented. However, neither is their perspective holistic from a lean point of view—as they limit their investigation to the operations process, but not the entire lean eco-system—nor do they consider the entirety of an MCS, but limit their interest to finance and reporting topics. Nevertheless, the authors emphasise the need for a conceptual basis for the alignment and revision of the MCS when lean is implemented.
Similarly, Bellisario et al. (2015) highlight the importance of aligning lean and MCSs, yet in their article they examine the relation between lean production and the balanced score card (BSC), putting the latter on a level with an entire MCS; by contrast, VBM literature (e.g. Ittner & Larcker, 2001; Lueg & Schäffer, 2010) argues that the BSC is only one potential element within the holistic concept.
The previously cited work of Charifzadeh et al. (2013), stating that no systematic research on the interaction of lean and VBM has been conducted so far, provides a description regarding the effects of lean on the financial drivers that create shareholder value. This account is quite similar to the one offered by Pettit (2000). Again, however, the two scholars limit their examination to a specific element of VBM, which is the top level key performance indicator (KPI). Furthermore, there is no consideration of lean as an entire system; rather, a solely production-related shop floor perspective is taken.
Daniel et al. (2011) and Stanescu, Dumitrache, Curaj, Caramihai, and Chircor (2002) present two studies which, on the one hand, claim the need to align lean with the MCS, but on the other, limit their investigations to a specific and, in turn, non-holistic perspective regarding both concepts. While the former discuss only aspects of lean manufacturing (focusing on quality, inventory, flexibility, and related control measures), Stanescu et al. (2002) are concerned with IT architecture issues related to the alignment and especially the provision of information. Similarly, Sharpe (1998) explores the MSC within lean organisations only on a shop floor level within the limited scope of the production facility.
Finally, Emmitt, Sander, and Christoffersen (2005) are the only authors discussing VBM in a lean context that highlight the necessity to create value for all stakeholders, pointing out that value has a different meaning for each of them. However, their study also lacks consideration of lean as an entire system, being limited to a lean construction perspective. In addition, this study offers no discussion of VBM as a MCS at all.
Apart from the above, the remaining 24 results are not strongly relevant to the topic of interest. Some scholars examine individual aspects of lean and MAS (e.g. Ahmed & Damodaram, 1993; Kennedy & Widener, 2008; Klingenberg & Geurts, 2009; Kristensen & Israelsen, 2014). Others simply consider lean to be nothing else than a mean strategy for downsizing and cost cutting, aimed solely at increasing shareholder value, without providing any further discussion of the relationship between LM and VBM, let alone regarding the concept’s specifics (e.g. Barsky, Hussein, & Jablonsky, 1999; Goldstein, 2012; Matzler, Rier, Hinterhuber, Renzl, & Stadler, 2005). Lastly, there are authors who simply mention terms related to lean and VBM in passing, while neither the relation nor the concepts are central to their studies (e.g. Dumitrescu, Tent, & Dumitrescu, 2010; Houška, Wolfová, & Fiedler, 2004; Mertins & Jochem, 2001; Snee, 2005; Strachotová, 2008).
The results from the review substantiated the previous assumption of a lack of knowledge concerning the holistic relationship between LM and VBM. Hence, this research is justified through the importance of both management approaches and their agreed, yet barely explored, overarching conceptual alignment.
1.3 Research Aim, Objectives and Research Questions
Based on the previous subsections, the following can be summarised:
LM and VBM appear to have distinct characteristics and to be different in how they conceive value and value creation.
Although the literature emphasises the need to align the operational strategy and the MCS, most research remains at a level where only lean production specifics and their relationships with accounting systems are explored, without considering the overarching perspective of the concepts.
The literature review that has been conducted supports the above assumption that although there are examples of where lean operational practices have been integrated into VBM control systems (e.g. Charifzadeh et al., 2013; Pettit, 2000), there have not been concerted attempts to reconcile the two approaches at the system level.
Due to the above, and particularly considering the barely explored relationship of the two approaches on a conceptual level, on the one hand, and the necessity to align the operational strategy with the MSC, on the other hand, the foremost question that arises is whether and to what extent LM can be integrated with VBM.
Hence, the guiding research aim of this study is to critically assess the relationship between the concepts of LM and VBM and to provide the means that foster a shared understanding between operations and the finance functions.
This overarching aim is addressed through the employment of three more specific research objectives and associated research questions (RQs):
1. To provide a thorough understanding of the concepts of LM and VBM
RQ 1: What are the key characteristics of LM and VBM and the inherent perceptions of stakeholders?
RQ 2: How is value
perceived within the two concepts, and how can it be defined to encompass both?
2. To determine the two concepts’ level of compatibility based on a synthesis of existing knowledge from both research areas
RQ 3: Does knowledge within lean literature fulfil the normative requirements of VBM?
RQ 4: What are the contradictions or gaps that need to be harmonised in order to align LM with VBM?
3. To provide the means to achieve a full alignment of both approaches
Building on the achievement of objectives 1 and 2 (see Chap. 2), research questions have been formulated to address the third objective.
RQ 5: How can a model be designed that explains the value creation process within a lean system?
Based on existing knowledge (see Sect. 2.6), the following guiding sub-questions were adapted to operationalise the investigation:
RQ 5.1: Who are the relevant stakeholders, and how are they prioritised?
RQ 5.2: What are their requirements and contributions?
RQ 5.3: Does lean literature provide indicators that can be used to measure the fulfilment of stakeholders’ requirements and contributions?
RQ 5.4: What are the relationships between the stakeholders?
1.4 Scope and Related Limitations of the Thesis
At the outset of this study, it is necessary to explain its scope and its assumptions. The boundaries set for this thesis are summarised in Table 1.5.
Table 1.5
Scope of the thesis
The rationale for establishing this scope as such is related to the following two framework conditions:
The main body of available theory building and theory verification research is related to the manufacturing sector (Vamsi Krishna Jasti & Kodali, 2014) and encompasses the above criteria.
The interviewees’ expertise is highly related to the above criteria, especially regarding the geographical focus on German companies.
Having set these boundaries implies a set of limitations that need to be considered.
Although VBM is not restricted to any industry and although LM has evolved from its origins in production towards a variety of industries (e.g. consumer goods, construction, health care, information technology or banking; see Sect. 2.2.1), it must not be assumed that the results of this study can simply be transferred to other industries. The generalisability of this study’s results across industries would require further evaluation.
The same is valid for the company size, as most of the utilised literature and numerous of the studies imply a certain organisational structure with several hierarchical levels, which might not exist within small enterprises, limiting the study’s general applicability.
As VBM is mainly related to shareholder value, the specifics of public sector organisations have been excluded. Consequently, the results of this study are relevant only to privately owned businesses, such as family owned, limited liability and publicly listed companies, and would need further investigation regarding its relevance and application to the public sector.
Finally, as the empirical research was conducted in Germany, its findings would be subject to further validation or modification if transferred to a different geographical setting.
1.5 Structure of the Thesis
Having introduced and justified the study and set its aims, objectives, related research questions and scope, the remainder of this thesis is organised as indicated here.
Chapter 2: Theoretical Background
Contributing to the first research objective, the theoretical background first familiarises the reader with the concepts and key characteristics of LM and VBM. While reviewing these two approaches, it is found that, surprisingly, neither the term value
nor value driver
is clearly defined. Therefore, a new definition of both terms is presented that captures and harmonises both areas.
Serving the second objective, a systematic assessment of LM literature against the six-step normative VBM framework of Ittner and Larcker (2001) is conducted in order to determine lean’s compatibility with VBM based on existing knowledge.
Finally, this appraisal addresses the study’s third objective, as it is found that although LM is overall highly capable of contributing to the normative VBM demands, it lacks a satisfactory lean value driver model and related indicators to be used within the value creation process in a lean system.
Chapter 3: Methodology
This chapter outlines the research design of the current study. It starts by describing the all-embracing research masterplan
, which contains the creation of a conceptual value driver model based on existing literature (see Chap. 4) and its validation and refinement through primary data (see Chap. 5). Moreover, this chapter details the study’s underlying methodological framework, which reflects the author’s research philosophy of critical realism, as well as related methodological choices and strategies.
Chapter 4: Examining Prior Research: Findings from Secondary Data
Paving the ground to achieve the study’s third objective, the key gap identified in Chap. 2 is addressed through an extensive analysis of LM literature, resulting in the creation of a first version of an entirely new lean value driver model and the initial identification of specific indicators to measure the value creation process, providing a foundation for the primary empirical research.
Chapter 5: Searching for Further Evidence: Findings from Primary Data
Building on the findings and insights from the previous chapter and in order to fully achieve the third objective, primary data are collected by interviewing ten top managers with extensive experience in LM.
The findings most importantly provide sufficient evidence regarding the validity of the newly developed conceptual model. Furthermore, highly valuable fresh insights are presented concerning formerly and newly identified stakeholders, their importance, requirements, contributions, associated indicators, and the relationships between them.
Chapter 6: Discussion and Conclusion
This chapter summarises and discusses the findings and results gained throughout the study and outlines its main contributions to theory and professional practice, fostering a shared understanding of the value creation process within a lean system and thereby helping to remove existing barriers through the following measures:
Confirmation of the compatibility of LM and VBM approaches
Clarification of the key concepts of value
and value driver
Provision of a sufficient lean value driver model
In addition, specific important findings concerning shareholders’ and managers’ roles within the value creation process are discussed in more detail. Finally, the quality of the study is assessed, its limitations are outlined, and avenues of future research are proposed.
Figure 1.1 summarises the thesis structure and how the research aim, objectives, and research questions are addressed throughout the chapters.
../images/482516_1_En_1_Chapter/482516_1_En_1_Fig1_HTML.pngFig. 1.1
Research structure. Source: Author’s own illustration
Following these chapters, the appendices contain additional information that facilitates a deeper understanding of the study.
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