Cannabis, Business of the Future

By Pharmacology University

The cannabis industry has undergone major changes in recent years, due to the dynamics in regulatory policies worldwide, which has also aroused the interest of entrepreneurs and investors who contemplate the potential of the plant as a raw material, creating an impact on its economic growth and extraordinary advances in both medicinal and recreational use.

The opportunities offered by the world of cannabis are very wide, as it is a lucrative business chain thanks to its versatility. This provide the future entrepreneur with the experience of being able to venture into different commercial areas, offering the customer a product with quality and countless benefits.

Pharmacology University invites you to explore market strategies in the cannabis industry, learning about the challenges to enter this sector. You will be able to consolidate your knowledge at a professional level, creating new economic projections within the industry. Also, you will be able to forge possible business opportunities evaluated in the area of greatest interest at the time of starting your venture taking into account your investment capital.
Pharmacology University invites you to explore the market strategies of the cannabis industry, learning about the challenges one has to face in order to enter this sector. You will consolidate your knowledge on a professional level, creating new economic projections inside the industry.

• Language: English
• Publisher: Pharmacology University
• Release date: May 28, 2022
• ISBN: 9781005342180

Pharmacology University

Pharmacology University is a company with more than 12 years of experience in educational systems focused on medicinal cannabis. We were born in Texas and since then we have had the challenge of transforming the social stigma of medicinal cannabis with the best tool in the world: Education.

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Table of Content

INTRODUCTION

HOW TO START IN THE CANNABIS BUSINESS

Pharmaceutics

Health service delivery

Food

Textile

Cosmetics

Education

Industrial

BUSINESS OPPORTUNITIES

Breeder

Strategies or planning for breeders (Benefits)

Grower

Strategies or plans for growers

Dispensaries

Strategies to improve its market position through dispensaries

Extractor

Manufacturer

Ancillary Business

CANNABIS AS THE BUSINESS OF THE FUTURE

Effective marketing strategies in the cannabis business

Challenges of cannabis as a business

CONCLUSION

ABOUT THE AUTHOR

REFERENCES AND BIBLIOGRAPHY

INTRODUCTION

The cannabis industry grows quickly in the international market, thanks to its attractiveness and versatility as raw material, offering great working opportunities that allow people to get into different industries that lead the world, (pharmaceutical, medical, food, sports, cosmetics, and textile). Despite being a relatively new industry, it has economic projections of more than $100 billion dollars by 2025, sparking interest in entrepreneurs and investors.

When starting a company in the cannabis world, it is important to investigate in which area you want to invest and the type of customers you want to reach. Also, a business plan should be created with short and long term goals, in order to verify the fulfillment of the objectives in the established time; it is also important to have a team specialized in economic strategies, that will contribute with new and innovative ideas covering from the production to the commercialization of the final product. As in every new business, projections should be defined for the following years to consolidate the company based on the possible costs and profitability of the product.

On the other hand, due to the multiple benefits that cannabis possesses, the plant has managed to position itself worldwide within a market that is in constant evolution in different areas such as pharmaceutical, medicinal, food, textile, cosmetics, educational and consulting services;