Book Marketing Insights: Insights, #2

By Hank Quense

Writing a book does nothing to prepare an author for the necessary task of marketing that book.  Authors need a handy guide to get started and this book does that just that.  It discusses several key topics and provides needed advice.

Hank Quense has marketed dozens of books and he shares his expertise in this noteworthy book.

Among other topics, the book discusses why landing pages are such a vital element in your marketing tactics and answers the questions: Does book marketing work? and Does social media sell books?

If you're struggling to understand book marketing, this is the place to start.

Why wait?  Get a copy now!

• Language: English
• Publisher: Hank Quense
• Release date: Nov 3, 2021
• ISBN: 9781733342483

Hank Quense

Hank Quense writes humorous and satiric sci-fi and fantasy stories. He also writes and lectures about fiction writing and self-publishing.  He and his wife Pat usually vacation in another galaxy or parallel universe. They also time travel occasionally when Hank is searching for new story ideas. Other books by Hank Quense Fiction: Gundarland Stories Tales From Gundarland Falstaff’s Big Gamble Wotan’s Dilemma The King Who Disappeared Princess Moxie Series Moxie’s Problem Moxie’s Decision Queen Moxie Zaftan Troubles Series Contact Confusion Combat Convolution Sam Klatze Gongeblazn Non-fiction: The Author Blueprint Series of books is written to assist writers and authors in getting the job done. Creating Stories: Book 1 How to Self-publish and Market a Book: Book 2 Book Marketing Fundamentals: Book 3 Business Basics for Authors: Book 4 Fiction Writing Workshops for Kids: Book 5 Writing Stories: Book 7 Publication date to be announced Links? You want links? Here you go: Hank’s website: http://hankquense.org Hank's Facebook fiction page: https://www.facebook.com/StrangeWorldsOnline?ref=hl Twitter: https://twitter.com/hanque99 LinkedIn: https://www.linkedin.com/in/hanque/ Instagram: https://www.instagram.com/hankquense/ Goodreads: https://www.goodreads.com/author/show/3002079.Hank_Quense Bookbub: https://www.bookbub.com/authors/hank-quense

Book preview

Does Book Marketing Work?

Back to the Table of Contents

Marketing your book has a dual purpose and only one of them concerns selling the book.  The other purpose is to tell people about the book.  The reality is this: the day your book became available, thousands of other books also became available.  Since you are an unknown author (so far!) no one knows about your book and no one cares that the book is available.  This is the situation in which marketing comes into play.  You have to tell the world that 1) your book exists and 2) make them care enough that they investigate the book and possibly purchase a copy.  Without this marketing effort, your book will languish in the realm of the unknown.

How do you do this?  There are many marketing tactics that can be deployed to spread the word about the book.  A major problem with initial marketing efforts is deciding which tactics to use and which ones to ignore.  A strategic marketing plan is vital to this decision making.  Such a plan is discussed in the next topic.

Another basic question that often comes up is when is the best time to start marketing the book?  The ideal time to begin your marketing efforts is several months before your book becomes available.  However, if your book is already out, don't worry.  You can still market the book.  Actually, it is never too early or too late to start your marketing campaign.

For a new author, marketing is a vague, bewildering concept.  The process of writing a book does nothing to prepare an author for the necessary chores of marketing that book.  No matter how the book was published, marketing is a daunting project that all authors must face.  The scariest part about marketing is the plethora of choices and tactics