Online Entrepreneur: A great idea will not necessarily generate a great outcome

By Lydia Laga

This book focuses on what to expect if you do not want your online business to fail. This book will not teach you how to start an online business, but it will give you an understanding of what you should ask yourself before becoming an online entrepreneur. “Business is a gamble, and sometimes even the best players lose; make sure that you take a risk that your pocket can handle.”

• Language: English
• Publisher: Lulu.com
• Release date: Aug 30, 2021
• ISBN: 9781312536531

Book preview

THE FAILING Online Entrepreneur

A great idea will not necessarily generate a great outcome

LYDIA V. LAGA

Note from the Author

This book will not teach you to become a billionaire, but it will teach you to accept your reality as an inspiring entrepreneur or as an entrepreneur.  While understanding what is going on around you is not a guarantee that you will stop getting scam by following what is trendy, it is a guarantee that you will not be oblivious to the bullshit that comes with the trend. You want to own a Shopify store to do drop shipping DO IT, you want to follow the trend of starting a successful real estate business without any money and knowledge of the market DO IT, but while you trying to become all you can can be, do not ignore the risk that you are taking.  Business is a gamble and sometimes even the best players loose; make sure that you take risk that your pocket can handle. 

The Secret Ingredient

Before you start reading this book ask yourself: why did I buy this book? What am I looking for?

I am asking you to ask yourself these questions because a lot of people tend to think that there is a secret ingredient to successful business and buying business books will help them access that secret. If you ever watch the movie Kung Fu Panda do you remember that they thought there was a secret ingredient to master the art of Kung Fu, and later on in the movie to find out that there was no secret ingredient?  I want you to keep that same concept when it comes to business. There is no secret ingredient when it comes to a successful business. I know that a lot of online entrepreneur makes people believe that they hold the secret to maximize sales on platform like Amazon, Shopify, Etsy, and so on; but, when you look deeper into their scheme, the only money that they are making is by having people sign up for online seminar where they pretend that they will give you the secret for a price. I know how it feels to spend money and seat through an hour-long seminar to find out that you still do not have the secret ingredient to carry a successful online business. I did sit down through many of these seminars myself, and all I collected was frustration for being lied to and for losing money.  After the 3rd online business seminar, I had my Kung Fun Panda epiphany: THERE ARE NO SECRET INGREDIENT. Also, another part of my epiphany was that a lot of these so call online entrepreneurs are not as successful as they make you think.

I used to think that because a celebrity is giving me business advice I was about to become as successful as that celebrity; well, I could not be more wrong. While the successful figure standing in front of you giving you a motivational business speech might make you think that the sky is the limit, reality will make you realize that your wallet is the limit.  One of the prime examples of celebrity giving financial advice that I am referring to is the artist: Spectacular Smith. While Mister Smith is the CEO of a successful marketing company, he also finds time in his busy day to offer online class to teach people how he became successful.  This is how it goes:

Step 1: You will be scrolling through your Instagram and see an AD featuring Mr. Smith telling you to sign up for an online class where he is going to teach you everything that you need to know to start a successful online business.

Step 2: You will be all excited and sign up for the class because you want to become as successful as him.

Step 3: Thirty minute into the class, you will realize that this man is not telling you anything about starting a successful business. 

Mr. Smith spent about 45 minutes talking about his struggles.  He will tell you how he was sleeping on his girl friend dad’s couch and was having a hard time. This is a classic because for a success