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kidfluence
By Anne Sutherland and Beth Thompson
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About this ebook
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
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kidfluence - Anne Sutherland
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