Why parents aren’t entirely to blame for the ‘Sephora Kids’ craze
When college student Chloe Grace took to TikTok to share her recent shopping experience at Sephora, she inadvertently sparked a viral phenomenon known as “Sephora Kids”. It all began just days after the Christmas holiday, when she asked her thousands of followers if they’ve also noticed their local Sephora stores being overrun with tween girls.
“Has anyone else noticed that every time you go into Sephora now it’s just all little girls?” she began the video, which has been viewed more than three million times.
Chloe wasn’t the only Gen Z shopper to point out this recent uptick in 10-to-12-year-old girls shopping at major American beauty supply chains like Sephora and Ulta. TikTok user Megan Lacey went viral when she detailed her recent Sephora encounter with a few tween girls “taking up every single section” in the store. Just days later, TikTok user Dane recalled “a group of three young girls” were “rude” to him at a Sephora, while Kiley Ryan claimed young shoppers were being “disrespectful” to Sephora customers and staff.
Tween girls are invading Sephora, and some adult shoppers (and employees) are not happy about it.
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