The New Positioning: The Latest on the World's #1 Business Strategy

By Jack Trout

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

• Language: English
• Publisher: McGraw-Hill Education
• Release date: May 22, 1997
• ISBN: 9780071369190

Jack Trout

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

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