The Dark Side Of Indie Survival: Indie Artist Guide

By Jason Martin

Beautifully formatted with color schemes and images, 'The Dark Side Of Indie Survival'(also available as an Audiobook) is informative, entertaining and a pleasure to read. People everywhere in the world are trooping into the entertainment industry to find a spot for themselves. This is because the entertainment industry has proven to be very enterprising and profitable. However, many people give up before achieving anything tangible because they fail to get signed by a big record label. Getting signed by a record label is not a bad idea; however, being an independent artist isn't less profitable. Being by yourself without getting the support that you see others get might be very discouraging. That is how the situation was in the past, before the digitization of the music industry through technology. In this book, I examined indie music's evolution and the differences between a record label artist and an independent artist.

 

This book also examines the sometimes overwhelming challenges of an indie artist. The various emotional, professional, and marketing strategies that an artist may face by himself or herself are extensively discussed and analyzed. As an aspiring independent artist or musician or a music fan who may know indie artists and musicians, you will find this valuable book in your struggle to build a name against the odds or get a better understanding of the indie life. The book explains the three categories of challenges and explains the fundamental methods of coping and developing as an indie musician. It teaches indie musicians, heir extended fan base, families and friends what it takes and means to do it all themselves in today's modern world and in a pandemic.

In recent times, it is obvious that technology has replaced the record labels and their benefits as a bridge between an upcoming artist and commercial success. Beautifully enough, it has made it so easy and simple for artists to now make, promote and sell their music without consulting or contacting anyone. It is now a world truly for independence to create their own success story whatever their definition of success may be. Success is not the same for everyone. At this point in time, many artists are quitting their record labels to face their music themselves or set up their own independent record labels. This book clearly exposes and expresses what it looks like to make it as an indie artist and what it takes.

This book contains the following and more:

 

The Evolution Of Indie Artists

The Digital Era And The Indie Artist

Record Label And The Artists

Being An Independent Artist Compared To Signing To A Record Label

Indie Labels vs. Major Labels: Pros, Cons, Difference & Which Label Is Right For You.

Challenges Of Indie Artists

Digital Marketing Challenges Of Indie Artists

The Covid19 Effects On Indie Artists & Musicians

The Impact Of Touring On Indie Musicians & The Emotional Ramifications

Situation Summary And Recommendations

Standing Firm Against The Odds In Post Pandemic Era

Independent Music Promotion.

 

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• Language: English
• Publisher: Jason Martin
• Release date: Aug 23, 2021
• ISBN: 9781777770945

Jason Martin

Every great success or achievement is based on a tale of tenacious resistance, unrelenting resolve, and a passion deep enough to persevere and aspire. Jason Ralph Martin, a Canadian singer-songwriter, music publisher, record producer, independent music recording artist, author of eBooks and audio books, is an example. He was born and raised in Lamaline, Newfoundland, and now calls Ajax, Ontario, home. Jason was a lead singer in two bands before opting to record as a solo artist. He debuted on the music scene at the age of 12 and comes from a family that enjoys Country and Newfoundland music which comes from Canada's rugged east coast. He learned to play guitar while sitting around his father and uncles, observing their every breath and movement. Jason's distinct vocal style will keep you engaged and may also have your toes tapping all night, and having longing to come back for more. His first studio album, Our Newfoundland, was released in February 2018, and he has since released several bluegrass, folk/Newfoundland/Celtic, and country gospel singles, with more singles and albums to follow. Ebooks 'Indie Survival' and 'The Dark Side Of Indie Survival' as well as music singles My Wish, Slow It Down, What Flying Really Means, Take It To The Man On The Cross, Half Full Half Empty Life, Big City Country Blues, He Makes The Day, Realizing The Dream, Brave Lamaliner, The Chummy Song, Saltwater Hands, Lamaline, Berry Pickin' Time, Those Bloody Roundabouts, and We Thank You For Our Newfoundland are some of the most recent launches with more to follow. Jason, his father, and other family members wrote, recorded, mixed and mastered all the tracks out of his home studio JRM Studios, where he continues to work on more great independent music and literary works.

Book preview

CONTENTS

INTRODUCTION

3

CHAPTER ONE

The Evolution of Indie Artists

5

The Digital Era and the Indie Artist

7

CHAPTER TWO

Record Label and the Artists

10

Being an Independent Artist Compared To Signing To A Record Label

11

Indie Labels vs. Major Labels Pros, Cons, Differences & Which Label is Right for You 15

CHAPTER THREE

Challenges of Indie Artists

22

Digital Marketing Challenges Of Indie Artists

27

CHAPTER FOUR

The Covid19 on Indie Musicians

36

The Impacts On Touring Indie Musicians

38

Emotional Ramifications

40

Situation Summary and Recommendation

41

CHAPTER FIVE

Standing Firm Against the Odds in Post Pandemic Era

43

CHAPTER SIX

Independent Music Promotion

52

CONCLUSION 62

INTRODUCTION

Throughout this pandemic, the world has experienced a number of transformations in all ramifications. The human race now observes things differently due to the diversified evolution of almost everything from industries to commerce to services and entertainment. Before the pandemic, the world of musical entertainment existed in two forms: the bands and labels and the individual musicians. The dual forms of musicians thrive and survive together based on the different demands of the people. However, the independent form had always been more challenging and less encouraging for musicians.

It has evolved with several challenges and many peculiar limitations and conditions, resulting in it being a substitute to big label music. On the mainframe, listeners rally around big labels because of their popularity and the vast variety of musical genre they supply. Artists prefer to join a label than to stand alone. This has caused indie artists to be seen as inferior to the artists in big record labels. Indie artists are seen as subsidiar-ies or low-quality musicians, who can’t get into a label. Therefore, with exception of a select few popular individuals, the majority of pre-pandemic indie artists are thought to be hustlers searching for general acceptance by the public and record labels. They suffer prejudice negligence and underestimation by the audience and successful music artists.

The pandemic caused the music industry to experience a general backslide. This turned out to be a blessing in disguise for indie artists who had been used to having little or no audience. The pandemic posed such a hindrance to the music movement, that it even affected the production and promotion of music by big record labels. When the pandemic first hit, it was hard on musicians. Most bands had to stop work, and even labels found it difficult to operate a beneficial system. This standstill, opened a door of opportunity for indie musicians who had to learn how to satisfy an audience that could no longer attend shows, performances, and parties. It was a period when the ground was somehow level for both record label musicians and individual musicians.

Before the pandemic, the indie music world was experiencing a huge turnaround. Audiences and entrepreneurs had started paying attention to indie artists and their music, which was characterized by a very competitive spirit of professionalism, devotion, dedication, talent and skill. In the last decade, indie music was enhanced by a society void of segregation and discrimination, one that was deeper and more concerned with the quality of service and entertainment. Apart from the demand for music, its popularity was driven by several opportunities it had brought entrepreneurs looking to derive a huge amount of economic positivity from the newly booming musical business.

CHAPTER ONE

5

The Evolution of

INDIE ARTISTS

To completely understand the situation the music business is now, we need to understand its historical backdrop. There are three phases in the music business’s advancement. The main phase is the live music industry. This phase traces back to the beginning of development and includes supporters watching performers play. The following phase is the music distributing stage, dating back to the 1600s, even though it was later in the 1800s that it became a business.

In 1877, the phonograph was created by Thomas Edison, allowing live music to be recorded. This prompted a new time in music. The time of focusing all attention on the artist instead of the composer was over. This was the beginning of record labels, as arrangers and artists were brought together. As artists and collection agents worked together, the quality of music was enhanced, furthering the advancement of records. Later in the twen-tieth century, record labels, as we currently know them, were developed. They depended on selling actual duplicates of music and not just on radio play.

During the ‘80s, the CD emerged, which was another major changing point in the music industry. However, the biggest change occurred during the ‘90s, with the introduction of the internet. Printed copies of music were no longer needed because of MP3s. To keep up with this advancement, members of the music audience began to change their music libraries over to MP3s.

6

Yet another major transformation brought about by the internet was through social media. Businesses and sites like MySpace and YouTube hugely affected CD and DVD sales.

The internet also changed how music was created. It was now easier than ever, for artists to record and share their music on the web. There were negative impacts to this, particularly when piracy turned into an issue. Piracy, meaning that the music was downloaded wrongfully, was rampant on downloading sites