Itos: How to Accelerate Business with the Information Technology Offense System
By Brian Benton
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About this ebook
Brian Benton
Brian Benton is a Jesus follower, husband, father, friend, author, and entrepreneur. He is a high school drop out that graduated cum laude from Middle Tennessee State University with a Bachelor of Science Degree at age 31 in 2011. He founded his first IT business, Xccelero, in 2013 without any outside capital or loans after working in the IT field for 13 years. He and his wife, Christy, have three children, and love living in Arkansas.
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Itos - Brian Benton
Copyright © 2018 Brian Benton.
Art Credit: Designsteins
All rights reserved. No part of this book may be used or reproduced by any means,
graphic, electronic, or mechanical, including photocopying, recording, taping or by
any information storage retrieval system without the written permission of the author
except in the case of brief quotations embodied in critical articles and reviews.
This book is a work of non-fiction. Unless otherwise noted, the author and the publisher
make no explicit guarantees as to the accuracy of the information contained in this book
and in some cases, names of people and places have been altered to protect their privacy.
Scripture quotations taken from the New American Standard Bible®
(NASB), Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975,
1977, 1995 by The Lockman Foundation. Used by permission.
Scripture quotations are from the ESV® Bible (The Holy Bible, English
Standard Version®), copyright © 2001 by Crossway, a publishing ministry
of Good News Publishers. Used by permission. All rights reserved.
WestBow Press
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views of the publisher, and the publisher hereby disclaims any responsibility for them.
Any people depicted in stock imagery provided by Getty Images are models,
and such images are being used for illustrative purposes only.
Certain stock imagery © Getty Images.
ISBN: 978-1-9736-3839-1 (sc)
ISBN: 978-1-9736-3841-4 (hc)
ISBN: 978-1-9736-3840-7 (e)
Library of Congress Control Number: 2018910258
WestBow Press rev. date: 11/14/2019
Contents
Introduction
Team Offense
Chapter 1 Relationships
Chapter 2 Leadership
Chapter 3 Behaviors of Awesome Team Builders
Chapter 4 Behaviors of Awesome Team Members
Chapter 5 Focus
Chapter 6 Time Investing
Chapter 7 CCF
Chapter 8 Meeting Fundamentals
Cybersecurity Offense
Chapter 9 Cybersecurity
Information Technology Offense System
Chapter 10 Playbook
Chapter 11 Finance Fundamentals
Chapter 12 Scale
Chapter 13 Documentation
Chapter 14 Service Delivery Roles and Responsibilities
Chapter 15 Service Delivery Rhythms
Chapter 16 Service Delivery Team Meetings
Chapter 17 Service Delivery Systems
Chapter 18 Service Delivery Management
Chapter 19 Project Delivery Management
Chapter 20 Remote Service Calls
Chapter 21 On-Site Service Calls
Chapter 22 Troubleshooting
Chapter 23 Conflict and Escalation Management
Chapter 24 Client Onboarding
Chapter 25 Client Offboarding
Chapter 26 Binary
Introduction
In 2007, I needed to innovate my personal brand after receiving a promotion to IT manager. I developed the Hurry Up, No Huddle IT Offense to inspire myself and my team to proactively implement information technology at the speed of a fast-paced business. I always stayed on the cutting edge—or more aptly for me, the bleeding edge—of technology and was not afraid to implement new technology or take on any technology challenge. Over the next years, I developed the Hurry Up, No Huddle IT Offense to differentiate myself from the competition, to obtain an IT director or higher position.
In 2010, I became one step closer to becoming an IT director by being promoted as regional IT manager. Like the Rolling Stones’ lyrics, We don’t always get what we want.
I wasn’t offered an IT director position, but a couple of years later, I started a managed IT service provider: Xccelero. The name Xccelero means Execute Fast. The XC is short for Execute, and Celero in Latin means fast. When I started Xccelero, I executed fast to bypass the director level position and reach the C-suite as the executive of the business! In addition to starting a company, I modified the Hurry Up, No Huddle IT Offense to become the ITOS.
At Xccelero, we built our Information Technology Offense System (ITOS) as our superpower to differentiate how we deliver technology products and services and why prospects should purchase technology products and services from us.
The definition of the ITOS is:
a. the act of solving IT problems fast
b. the means or methods of aligning IT strategy with business strategy
c. the act of proactive IT management
d. ability to deliver turnkey IT solutions on time and within budget
Our ITOS superpower is a combination of people, processes, and technology working together to deliver one result: IT certainty. We believe the impact of IT certainty will never change. Businesses will change, and technology will change, but there are several components of business that will never change. Businesses will always have data, employees to generate revenue, expenses to operate the business, and risks that can negatively impact the business.
With IT certainty, we can positively impact businesses in multiple ways:
• Data is protected.
• Employees stay productive.
• Unpredictable costs are avoided.
• Technology risks are reduced.
The implementation of the ITOS not only delivers IT certainty but has been proven to maximize the performance of any size IT operation and increase the profitability of companies by driving out millions of dollars of cost. Initially, I was going to keep the ITOS in-house as our unique value proposition at Xccelero, but I believe there is an opportunity to deliver IT certainty as well as increase the profitability of businesses by driving out hundreds of millions of cost by implementing the ITOS on a global scale. The best way to make a global impact with the ITOS is to partner with individuals, IT teams, MSPs, ITSPs, and businesses through this book, franchising, training certification, and coaching programs. Visit itoffense.com to learn more about how to purchase ITOS books, training, coaching, and franchising.
ITOSSuperpower.jpgTeam Offense
TO.jpgChapter 1
Relationships
He must increase, but I must decrease.
—John 3:30 (NASB)
The Most Important Relationship
You might be wondering why I included a chapter on relationships in this book. The answer is simple: the first part of the ITOS playbook is to engage with people. My uncle John always says, It’s not what you know; it’s who you know.
The best practice is to maintain positive relationships with people in our lives to help us grow, help us build strong coalitions, serve as references, introduce us to people we can recruit, and introduce us to people we can do business with.
Regardless of the advancements in AI, robotics, and automation, human beings will continue to have dominion over the earth. I know there are people who believe we will have a Terminator-like rise of the machines where the robots say Hasta la vista
to all the humans, but please remember that all the people have to do is turn off the power source, and it’s hasta la vista
to the machines.
I’m sure you would agree you were created when your mom and dad came together in the act of knocking boots, which is also known as the act of procreation. I use the term act of procreation because the terms lovemaking and sex in our society typically only refer to the pleasure aspect instead of the complete purpose of sex.
You may be wondering, what does this have to do with the ITOS? Everything! The last time I checked, you need people to execute the ITOS and receive the benefits of the ITOS. The reason I mentioned that is to highlight this important point: I believe that all human beings ever created through the act of procreation were born through Adam and Eve.
Why do I believe this? The book of Genesis tells us God created humans in His image and likeness (Genesis 1:27). He formed man from the dust of the earth and then breathed the breath of life into the nostrils of Adam (Genesis 2:7).
God is so powerful that He only needed to breathe the breath of life one time to create every human who has ever lived and will ever live. Chew on that thought for a few moments, and then you might take a ten-minute praise break to thank God for how awesome, powerful, and wonderful He is. Back to the story in Genesis, God saw it was not good for Adam to be alone, so he created a helpmate, Eve, by putting Adam to sleep and taking a bone from his rib (Genesis 2:18–25). God established that He cares about not only our vertical relationship with Him but also our horizontal relationships with other people.
The concept of multiplication and growth was not invented by humans but was invented and ordained by God. Check out what the Word of God says:
God blessed them; and God said to them, Be fruitful and multiply, and fill the earth, and subdue it; and rule over the fish of the sea and over the birds of the sky and over every living thing that moves on the earth.
(Genesis 1:28 NASB)
God created Adam and Eve in His image and likeness, and He commanded them to be fruitful and multiply and rule over and care for the earth. Adam and Eve created children who created children who populated and are still populating the earth. Every human being who has ever lived is an image bearer of the God of the universe. Wow!
Since we were created by God for a purpose, do you think your most important relationship should be your vertical relationship with the creator and boss of the universe? I hope your answer is yes.
What’s so amazing about God is that when you know Him, you will understand that you have not only a vertical relationship with Him but also a horizontal relationship with Him. The only way to have a relationship with God is to place your faith and trust in Jesus. Why is He the only way? God’s intent was for Adam and Eve to choose to remain innocent in the garden and not be aware of evil, because God is good. God allowed them to eat from every tree in the garden except the tree of knowledge of good and evil. He delegated authority to them, and He encouraged them to have lots of sex!
In the garden of Eden, Adam and Eve did the one thing that God told them not to do: eat from the tree of knowledge of good and evil (Genesis 2:16–17). God said, You surely will die
(if you eat the fruit). What did God mean? He meant that their physical bodies would eventually die due to the wages of sin, which is disobeying God.
When Eve ate the fruit, she placed her trust in what Satan said instead of placing her trust in what the Creator said (Genesis 3:4). She was tempted by the lust of her flesh, by the lust of her eyes, and by the pride of life (Genesis 3:6). When Adam ate the fruit, he placed his trust in what Eve said instead of placing his trust in what the Creator said (Genesis 3:17). Both Adam and Eve failed to trust God because of their lack of faith.
Now you may be wondering, If God is God, He must know everything, including that Adam and Eve would be deceived, eat the fruit, and be punished. Yes, He already knew that would happen. God foreknew that He would create angels and that a third of them would choose not to worship Him, but He still created them. God foreknew that Adam and Eve would fail to trust Him by disobeying the one command in the garden of Eden, but He still trusted them to be fruitful and multiply and to rule and care for the garden.
Adam and Eve became aware of good and evil, thus losing their innocence when they ate the fruit. They realized they were naked, and they sewed fig leaves together to cover themselves (Genesis 3:7). Both Adam and Eve tried to cover up and hide their sin from God, but God already knew they would sin, knew where they would hide, and knew He would implement justice for their disobedience. God issued the justice and then demonstrates that His grace is bigger than sin: He made garments of skin for Adam and his wife and clothed them
(Genesis 3:21). The text doesn’t say how He made the garments of skin, but I believe it was Jesus incarnate who killed an animal, skinned the animal, and then clothed Adam and Eve with the skins as a picture of His grace that would cover our sins by the blood He would shed on the cross. In the old covenant, God required humans to atone for their sins by the blood of an animal (Leviticus 17:11) as a foreshadow of Jesus, the Lamb of God, paying the ultimate sacrifice with His blood (John 1:29) for the sins of everyone who believes (Acts 13:39).
Horizontal Relationships
I established the importance of our vertical relationship with God because our relationship with God has a direct impact on our horizontal relationships with our fellow humans. The first four of the Ten Commandments are based on our vertical relationship with God, and the last six are based on our horizontal relationships with our fellow humans. I caught this principle after hearing Pastor Rick Bezet of New Life Church teaching on the Ten Commandments. In the New Testament, Jesus simplified the first four commandments (vertical relationship) in Matthew 22:37–38 when He said, ‘Love the Lord your God with all your heart and with all your soul and with all your mind. This is the great and foremost commandment.
Jesus simplified the last six commandments (horizontal relationships) in Matthew 22:39, when He said, "The second is like it, ‘You shall love