WHAT IS ‘SUPER CREATIVITY’?
Good question. Super creativity is worldclass creative with better insights. We believe data can find us those insights that allow us to lift the creative product to achieve outstanding results. The ‘super’ also refers to the indredible talent we have here at EightyOne. Our Executive Creative Director Chris Bleackley is assembling one of the most talented creative teams in the country.
WHAT ROLE DOES DATA PLAY?
Data helps us identify the right questions to ask, and find better answers. It’s our way of looking at something and starting to make sense of the problem. Albert Einstein
