Macworld UK

Tim Cook talks regulation, values, health, and more

Tim Cook is not one of Time’s 100 most influential people of 2019. Nonetheless, as a three-time honouree of that list, he was invited to be interviewed by Nancy Gibbs at the Time 100 Summit. As expected, Cook didn’t reveal any details about new products, software, or services. Instead, the questions posed and answers given were broad, touching on Cook’s and Apple’s values, and how technology fits into the world we live in. Here’s some of what he said about a variety of issues. Quotes have been lightly edited for clarity.

On Apple’s values

“I’ve always deeply felt that people should have values, a corporation is nothing more than a collection of people, and therefore by extension a corporation should have values.

“We’ve always had a set of things that were really important to us and that we felt said something about us. Part of that is how we treat the environment, part of that is evangelizing and advocating for high-quality public education, and privacy – before anybody was talking about privacy. This has been at the depths of who we are as a company.

“As I look at the world today, the issues that we face cannot be addressed solely by government.

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