The C-E-O Mindset: Shatter Your Limiting Beliefs & Crush It In Business By Being Yourself!

By Sarah Nicole Nadler

Are you looking for a map that will take you from stressed and overwhelmed to confident and profitable as fast as possible... without the frustration, heartache, and the uncertainty?

In this conversational and action-oriented book, award-winning author and business coach Sarah Nicole Nadler presents a proven solution that will remove your limiting beliefs and false expectations to expand your business in 90 days.

In The C-E-O Mindset you will find:

Sarah's 15 rules for overcoming anything as a business owner
The simple method anyone can use to overcome the mental blocks & limiting beliefs at every stage of business growth...using the power of simple easy-to-do mental exercises
What actually causes Imposter Syndrome and how to get rid of it
Her proprietary and crazy-successful formula that helped 4 clients hit $1M in business for the first time last year, and is used by hundreds of entrepreneurs inside her Facebook community to hit revenue goals month after month
Her proven launch strategy you can use to successfully launch your business... even if you don't have an audience or any marketing skills
How to keep sales going after your launch
Easy ways you can use your expertise to drive sales of your product & service offerings
The C-E-O Mindset equips readers with the key to unlocking the power that has been burning inside them, putting the ability to overcome their own limiting beliefs in their own hands

The C-E-O Mindset turns aspiring entrepreneurs into established business owners.

The C-E-O Mindset helps you grow your income, authority, and business while just being yourself.

Don't wait.

Read this book and unlock the benefits of being confident today!

• Language: English
• Publisher: Tablo Publishing
• Release date: Jan 2, 2022
• ISBN: 9781649698063

Book preview

Chapter 1: My Story

In every entrepreneur’s journey there comes a point where they realize they have NO IDEA what they’re doing.

Frightening isn’t it?

Often your whole future depends on your success in this business. But instead of overnight transformation (which you perhaps never expected but certainly daydreamed of) you find a struggle of limiting beliefs, and and mental blocks that threaten to defeat you at every turn.

Entrepreneurs have big dreams! 

The choice to become an entrepreneur means moments of jittery excitement followed by hours of sheer terror that make you drip with sweat in ways that are very unattractive.

Building a business is not for the faint of heart. 

But oh, the rewards!

In his documentary Rise of the Entrepreneur Eric Worre states: The greatest benefit isn’t getting what you want. The greatest benefit is what you’ll need to become in order to get what you want.

As you read my book, I want to walk side-by-side with you along this entrepreneurial journey - to encourage, guide, and help you look deeper than the symptoms of your fears to the underlying root cause behind things like impostor syndrome, shiny object syndrome, fear of failure and yes - even fear of success.

Let’s walk past the expectations society set for you - the expectations your parents set, your family or friends are setting for you right at this minute...but most importantly, we’re going to bust through the ceiling you have created to hold yourself down. 

Because the limits you built yourself are the only ones that truly have the power to hold you back.

I entered the business world at fourteen - on a mission to buy my first car by the time I got my license, and support my expensive novel-reading habit. I started At-Ease Home Help, a weekend gig, cleaning houses for my parent’s friends. It wasn’t until my sister was diagnosed with cancer and my world fell apart that suddenly that tiny business became my lifeline. 

As someone who has been through the struggles that new entrepreneurs encounter, and come out the other end of it to sell my now successful business and travel the world - I want to share the tools I uncovered to solidify your own success in business...and thereby control of your fate.

What Is the C-E-O Mindset?

In the corporate world, CEO stands for Chief Executive Officer - the person who manages a business day to day and leads the team toward success. 

But in this book, C-E-O stands for something else. 

It is a method of overcoming the mental, spiritual and physical barriers to success in business. C-E-O will help you master your mindset and begin to look at your future in business very differently.

C stands for control. 

One of the oldest pieces of written literature on Earth, the Vedic hymns of India, describes the cycle of action and life - creation, continuance and destruction or start, change and stop. 

When we learn to control a car, we are learning how to start it at will, change it’s direction and guide it’s movement, and stop it easily of our own volition. 

Similarly any part of life or business can be managed better, if we have the tools and skills necessary to start, change or stop it.

The most destructive mindset for an entrepreneur is not impostor syndrome, fear of failure or a know-it-all attitude.

The most dangerous mindset is DEFEATISM. 

Defeatism is the attitude that it is impossible to learn to control. That it is impossible to learn how to start, change or stop the moving parts of your business. 

That is a lie. 

In the famous words of Marie Forleo - Everything is figureoutable. 

The E of C-E-O stands for expectations. 

Your expectations for yourself, other people’s expectations of your potential, society’s expectations of what someone of your status or demographics can achieve...all of these affect our perception of ourselves, and for better or worse, affect our success.

In my twenties I traveled the US and Mexico as a member of multiple nonprofit organizations. I’ve done drug interventions, helped end gang wars, delivered thousands of hours of pastoral counseling, done marriage coaching with celebrities & actors, and met people from all walks of life. 

If there is one thing I am utterly certain of - it is that all these expectations are far, far underestimating humankind...even the ones we have for ourselves.

So how DO we correctly estimate our chances to succeed in business or in life? 

Some say you should set realistic expectations (by which they mean goals based on current data of reasonable potential) and insist that aiming too high is self-defeating.

Others insist that the only way to achieve your dreams is by manifestation, vision work or prayer...and never mind any common sense or calculation of how much work a person can do in a day. While I’m a religious person, laying your own success completely at the feet of the divine seems to me a lazy way to run a business. And asking God to choose you over your competitors is more arrogant than I can swallow!

As with most areas of life where a lot of controversy reigns, the truth is somewhere in between the two extremes. It takes both belief AND hard work to be a successful entrepreneur. 

Without the ability to recognize expectations for what they truly are, and a system for overcoming false ones - a way to walk past humiliating, hateful or hurtful ones, and the will to exceed the expectations of our paying customers...any business is doomed. 

Yes, I said doomed.

Because in the words of Ralph Waldo Emerson - The ancestor of every action is a thought.

And to understand limiting beliefs or false vanity...to understand why our minds do such crazy, awful or glorious things - we need to have a clear understanding of the basic anatomy of the mind and how to deal with expectations.

That is one of the primary purposes of this book, and something you will learn in later chapters.

And lastly, the O of C-E-O is for organize. 

If there is one characteristic that is close to godliness it is not cleanliness but being organized! For only with an orderly plan and an uncluttered space can we build an empire out of dreams. 

The number of times I have solved a business owner’s sense of overwhelm or depression by simply helping them with things like time management, bullet journaling, and writing a daily to-do list...well, I could fill this book with examples and have no pages left for the rest of The C-E-O Mindset! 

When you get stuck in your business and can’t move forward - organize. 

When you feel overwhelmed - like your mind is broken and your brain is creaking, reorganize.

If you feel your anxiety rising and tipping toward depression, do spring cleaning of your space and put things away. When you feel confused and your head is swimming, finish some action in your immediate space - stop one moving part or piece of paper and put it away. And then the next.

The ability to take many people and moving parts and turn them into a well-oiled machine that causes a transformation (one that others are willing to pay to have) is the main skill required of any business owner. And it is also a weapon against your mind when it rises up against you. 

Often those feelings of inadequacy or overwhelm are just your mind saying you have too much disorganization. Listen to it! 

I’m here to show you how.

Chapter 2: The Power of Belief

There are many places in this story we could begin. From the thousands of people I’ve helped to reshape their lives by applying the lessons I’ll show you in this book, to the moments of my own failures, misfortunes and success in business.

But in order to understand why I wrote this book - how it can help you, and why I’m the right person to guide and teach you on this journey toward happiness and self-awareness as a business owner, we have to go