MANAGE YOUR FEAR
Mar 09, 2021
4 minutes
Illustration / ZOHAR LAZRA
I have been spending a lot of time over the past few months talking to people about why they hesitate to start something new, and their answer is often the same: They’re afraid.
I can relate. I’ve built and sold multiple businesses, selling my last company for $235 million, and I was afraid every time—of failing, of rejection, of letting people down. I’m still scared. We’re all scared! The key isn’t to eliminate our fears but rather to learn how to face them and move forward. To do that, I created a simple four-step FEAR process:
STEP 1 → Feel your fear.
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