Star-Powered Brand
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About this ebook
Your brand is the experience that someone has with your business. And as a business owner, you are looked to as a leader.
But what is preventing you from showing up clearly, confidently and consistently?
Feeling like you have to copy? Getting stuck in the kryptonite of comparison? Looking outward t
Leslie Tagorda
Leslie Tagorda (she/her), is a multi-racial, business and brand astrologer, designer, podcast host, author and entrepreneur. In her business New Moon Creative, a San Francisco-based web design and branding studio she has helped hundreds of women-owned businesses, non-profit organizations, and startups build online homes and visual identities. In 2018, she was ready to throw in the proverbial towel with her business due to a feeling of insignificance in the design field. Inspiration struck and she looked to her astrological natal chart. An "a-ha!" moment occurred where she uncovered an innovative and unique system of branding she calls the AstroBrand™ Method. This branding method revolutionized the way Leslie branded herself and her clients, leading to life-changing results. Through this discovery, she went from hiding to luminary and, in a short 24 months, created entirely new business model, launched an astrology-based branding method, launched an astrology for entrepreneurs podcast called The Savvy Luminary™ and wrote two books. She wants to share this star wisdom with the world! Born and raised in Hawaii, Leslie was raised by a Filipino Catholic turned Methodist grandmother, a Jewish mother, an atheist father, and an Okinawan Buddhist turned Methodist stepdad. Growing up with all of these spiritual traditions, Leslie wove together her own sense of spirituality -- a way of believing that made sense of all the contradictory stories she was told. When Leslie discovered that she was an Aquarius sun sign in the sixth grade, she was immediately drawn into the myths of the larger than life heros of the zodiac. Astrology was a safe place where she could discover herself and her life's meaning on her own terms. Now strengthened with years of experience in business astrology and strategic branding, Leslie employs and teaches a powerful and customizable framework that has helped hundreds of business owners through coaching and comprehensive astrological readings to tap into their star powers. To Leslie, astrology is a practical and specific tool that gives insight into one's true star powers to they can become the luminary they are born to be.
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Star-Powered Brand - Leslie Tagorda
Copyright © 2020 by Leslie Tagorda
All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, contact the author at: NewMoonCreative.Co
Star-Powered Brand / Leslie Tagorda
ISBN 978-1-953449-16-0
ODE TO YOU, LUMINARY ENTREPRENEUR
Moon and star gazers,
Inner truth seekers,
Lifelong explorers,
Equitable biz creators;
Inspired action takers,
Spiritual thought leaders,
Transformational impact healers,
And freedom life makers.
The time is now for you to SHINE.
LESLIE TAGORDA
Acknowledgements
This book is dedicated to you, luminary.
Whether you are a successful entrepreneur reaching for even more, or a budding entrepreneur taking their first steps into the world of being your own boss.
This book is for you.
So you can:
Validate energies we dismissed because of the shoulds
we’ve unintentionally adopted.
Reveal superpowers we dismissed because if it’s so easy and natural for us, then everyone should be able to do it.
Decode soft powers we repressed because we’ve been told it’s too much, and not enough at the same time.
Amplify powers of attraction we diluted because we try so hard to fit in but end up looking and acting like everyone else.
No natal chart is alike and there is no one else like you.
No one else can do what you do, in the way you do what you do.
xo,
Leslie Tagorda
Brand Astrologer and Designer
Mahalo
There are so many beautiful souls to thank for helping me to bring this tiny book into the world. While my path hasn’t been straightforward, I couldn’t wait to find a traditional publisher to bring this wisdom into the world.
Here are, in part, the wonderful people that have inspired and supported me.
Bevin, my astrology bestie that since 2005, we’ve collaborated and discussed business and astrology over decadent sushi dinners.
Aime Miyamoto and Milada Sakic, business astrologers and mentors that guided me and helped me validate the wisdom of the stars so long buried in me.
Asha Frost, Indiginous Medicine Woman, whose friendship and light, keep me going when things feel dark; reminding me of my path.
Suzanne Bellavista for helping me keep on track and editing away my very first book proposal. Some of her work appears in this tiny version. She’s the eternal Cancerian cheerleader everyone needs.
To my vast community of friends, family and customers from around the globe, who love and believe in me. And who allow me to hold space for their dreams.
And lastly, to Jeff, my right hand person, by my side in my business for the last 10 years, traveling with me