The Guardian

I love astrology. But the current craze has it all wrong | Jessa Crispin

The new ‘astrology’ trend has nothing to do with real astrology. It’s just a new wave of shallow self-help
‘Contemporary astrology has all the spiritual content of a feel-good Lizzo anthem.’ Photograph: Panther Media GmbH/Alamy Stock Photo/Alamy Stock Photo

If I have to hear one more astrologer telling me I am doing my best, I am going to lose it.

We are living through an astrological boom, people keep telling us. There are many new books out on the subject; there are celebrity astrologers; there are half a dozen astrology apps with major VC investment; every women’s media outlet from fashion magazines to Vice subsidiary Broadly has regular horoscope columns; Prada, Versace and Gucci have released astrology-inspired fashion.

And if you’re on social media, you’ve probably been attacked by astrology memes, where whole careers have been made from a person’s ability to tell, based on your astrological sign. Oh my God, I’m a Dottie! (Who the hell is Dottie, by the way?) Astrology is entering the mainstream.

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