How To Sell Anything To Anyone In 10 Simple Chapters: Plant The Seeds Grow Your Success

By Jack New

We are called the human race. We are not in a human race. Take your time, learn, adapt, grow. Educate, meditate, gravitate, replicate. Planting the seeds is easy, but you won't grow if you stay in the dark…

The bamboo plant takes around three years before it becomes established. It spends all that time growing the roots, the foundations. The bamboo grows its limbs and canes for sixty days at a time, getting bigger and bigger each spring, all the while still growing its roots. It can reach up to a hundred feet high in five years. It is considered one of the fastest-growing plants on earth.

How To Sell Anything To Anyone In 10 Simple Chapters helps you learn the basics in human psychology and neuroscience combined with sales tips for your business, your job, or even just for your everyday life. It's about understanding a little more of how our consumer brains work to navigate our way around better. Once you understand how to lay the right foundation, you'll build a better life.

• Language: English
• Publisher: Jack New
• Release date: Apr 16, 2021
• ISBN: 9798201642105

Book preview

INTRODUCTION

I’d been toying with the idea of writing a book for a long time. For most of my life, I haven’t really been an avid reader. Unless you count the mindless scrolling and reading through posts on Face Space, Insta-book, and Twatter. I’ve always thought, what do I know? Would people really give a shit about what I might have to say?

After what some would consider a long-enough life in sales and marketing—including managing, quality checking, and training sales teams into managers themselves—I kind of accidentally built a skill set worthy of sharing. It’s like anyone, right? Most people are not in their dream job. You’re born, you freeload your parents’ real estate, you go to school to learn mostly inconsequential stuff you’ll likely never use again, and you wind up at a job you despise that doesn’t pay you enough money to live the life you think you deserve. You work at this not-dream job for about fifty years, then, all in all, leave this energy field, perhaps to another, perhaps not. This picture might be a little dark and drastic, but you get the idea. Few people end up being what they wanted to be when they grew up, doing what they truly enjoy.

To be fair, most people don’t even grow up.

Obviously, everyone gets older, but many people don’t mature into actual adulthood with a core set of values that go beyond their own volition. But most people can teach someone else how to do something, even when they don’t enjoy doing it themselves. This growing speculation of mine only started looming when I began to read books.

I’ve picked up a handful of books here and there, but it’s only in the last couple of years that I’ve started reading in earnest. In response to my scoffing at the notion of books, a friend said to me, Just read about what you love until you love to read. That seemed to really stick with me. The practice was basically to trick or convince my brain into doing something it otherwise wouldn’t (more on that later). I’ve always been fascinated with the brain and the powers it possesses over the body. So, I started reading self-help and psychology books along with books about neuroscience and ancient history.

My interest in neuroscience began when I was younger and had my first encounter with someone who was colour blind. I was talking to a mate of mine and marvelling at the idea of our unique perspectives, and said something like, So, both our eyes see colours, right? I call those colours ‘green,’ ‘red,’ or ‘blue,’ the same as you do, yeah? But even though we both call something ‘green’ or ‘blue’ or ‘red,’ are we really seeing the exact same shade of it? Or even the same colour at all? To which my mate replied he was colour blind. So, in fact, we did not see the same colours. He didn’t see colours at all. Different colours were just varying shades of grey for him, like looking at a paint swatch in an early Charlie Chaplin movie.

Ever since he was a baby, he had been told by parents, teachers, and classmates which patches of grey ranging from white to black were which colours. Years of this conditioning made it so when I saw green, he only saw a shade of grey he thought to be green. This was the first time I was aware the mind could lie to the body and, what’s more, the body didn’t seem too bothered. It just adapts and gets on with it.

As a successful managerial sales trainer, I attempt to teach what I learned from my colour-blind friend all those years ago. I try to teach people that our reality is shaped by our mindset, and we are a product of our actions, along with the thoughts and ideologies we construct. There are lots of self-help books that agree with me, although some come across as a bit culty. They preach their ideas like a religion of sorts. Not that there’s anything wrong with religion—or faith, I should say.

You just have to be careful with books, both which ones you read and what you choose to soak up from them. Nowadays, you’ll find ideas of the mind-body connection in books about psychoanalysis and, more recently, neuroscience. The theories of Freud, Adler, Plato, and Tesla are verified or debunked with the advancement of modern science and—perhaps more pertinent to this discussion—neuroscience. We can now watch brain activity alter the body in real time. Of course, it works both ways. What the body experiences can also affect the mind. It just doesn’t always have to be this way round. We do have a choice.

In writing this book, I hope to improve your quality of life. Now, I’m not talking about sports cars and mansions here, guys. Quality of life isn’t about money. Happiness doesn’t come from having a big bank balance (although most of us concede it can certainly help). What I’m interested in is helping you use the mind and body together as a team. Cohesion. When the mind and body are in tandem, the end result is happiness, whether it’s for a brief, fleeting moment of perfect coherence or a longer-lasting mastery of this unification.

The thing a lot of people (including me) sometimes forget is, paradoxically, the separation of the mind and the body is absolutely paramount in being able to use them in unison. A great orchestra is comprised of each individual musician playing their specific part amazingly. One poor player ruins the symphony. This metaphor is the key to any well-executed process in any field. If all parts of your life processes were to be executed to the highest standard, the only result can be a higher quality of life.

I hope this book takes you from being a person who does not read to one who enjoys reading. Converting you from watching Netflix to picking up something just as stimulating but has, perchance, more lasting use. Don’t get me wrong, there are plenty of documentaries to watch and learn from on Netflix and the like. I mean to offer an alternative to binge-watching aimless TV shows or movies for hours on end, clambering to bed zombified, and staring at another mini screen before dozing off. Watching shit now and then is fine, but learning is the key. The things you learn become the bricks you use to build success—adaptation. Yet most people I know