Scientifically Speaking: How to speak about your research with confidence and clarity
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About this ebook
· Great science deserves great communications – especially today when science is under such scrutiny.
· Today, scientists and doctors are currently being forced to engage online and on video more than ever before. If they aren’t on camera – as the pandemic has shown us – they risk being invisible. This is both technically challenging and stressful.
· This book focuses on how to speak about science clearly and with confidence, how to navigate speaking in person and virtually in a way that enhances your professional status.
· This is an intensely practical ‘how to’ guide for science communications in the digitally connected virtual age – whether you are doing a video for Twitter, being interviewed in a podcast or speaking on stage.
· It’s what scientists didn’t learn at university or medical school.
Jo Filshie Browning
Jo Browning is a specialist in verbal communication skills, and for 25 years she has been helping scientists and physicians to speak with impact and authority. Jo trained as a journalist at BAFTA and Emmy award-winning Insight News Television. She then moved into public relations, and has held a variety of senior positions in science and healthcare communications in the UK, France, Australia and Switzerland. She holds an English degree from Oxford University, a Diploma in Public Relations, and a Post Graduate Diploma in ‘Science and Society’. She lectures on science and corporate communications. Today, her knowledge of media training, including presenting in-person and on camera, is in demand across all scientific sectors. Overall, she’s trained more than 10,000 people across 23 countries and four continents. Jo is the Founder of communications company Filshie Browning Associates, and Scientifically, a training company that supports doctors and scientists to communicate science.
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