What Makes Us Click: How Online Dating Shapes Our Relationships
As Americans try new ways to connect, the norms of dating are evolving. So how has online dating changed the connections we make?
by Laura Roman
Jan 02, 2018
3 minutes
It's peak online dating season.
According to Match.com, late December through Valentine's Day is the busiest time of the year for dating apps and sites. It's sometimes called "cuffing season" — a nod to the idea that people want to find a serious relationship during the cold months.
According to a conducted in 2015, its most recent look at online dating, 59 percent of American adults say going online is a good way meet people — a 15 percent increase from a decade ago. In of American adults have used a dating app or website — a number that has likely increased in the years since the study.
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