Learn more - Ecommerce and Online Business

By Rajib Roy

This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update.
After reading this books you will know how to run your business effectively, tips and trick to boost your sell, designing guideline for higher conversion, CRM and good CMS to manage your site, checklist to launch your site, best ways to do marketing with a limited budget and many more things.
All these articles are written for our blog and website, I never thought to keep in one eBook, so you can find some inconsistency in language. Please ignore that part. There is no connection between one article another.

• Language: English
• Publisher: Lulu.com
• Release date: Sep 13, 2016
• ISBN: 9781365394010

Book preview

Learn more - Ecommerce and Online BusinessBook Cover.jpg

Copyright © 2016 by Rajib Roy

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

First Publish: 2016

ISBN 978-1-365-39401-0

Lulu Press, Inc

3101 Hillsborough St, Raleigh,

NC 27607, United States

www.lulu.com

TABLE OF CONTENTS

Preface

Articles

Tips on Choosing a Shopping Cart for your Online Store

Things to consider before selecting an ecommerce Solution

Big Data Analytics can help e-commerce Firms during EID

Six Benefits of Customized e-Commerce Platform

5 Reasons why you should use Integrated E-commerce and not open source E-commerce

Managed e-commerce platforms vs. Content Management Systems (CMS) and Woops EMS

Six Tips to increase Email Engagement Rate for your eCommerce store

Six Major Website Components that Kills Ecommerce Conversions

12 Essential Features an Ecommerce website need to have

What Is Email Marketing and Why it is Important for e-Commerce Business?

Inbound Marketing for Ecommerce Business

How to Start an Effective E-Commerce Business –Tips from Seasoned Pros

Importance of Product Packaging in This New Age of Ecommerce Business

Ten Dos and Don'ts of Launching an E-commerce Website

Unleash the Power of CRM for Your eCommerce Business

Important Ecommerce Metrics You Ought To Know

What is Average Order Value and how can it be improved?

Nine Tips to Make an Ecommerce Business Wildly Effective

25 Unbeatable E-commerce Marketing Tricks for 2016

Best Ten Places for E-commerce Entrepreneurs Go To Get Product Ideas

10 Ecommerce Mistakes: that Can Cost you a lot/have to be Avoided at all Cost

7 Top Steps you can take to boost your Ecommerce Sales through Retargeting

How can you select the right products to sell online?

How to set a smart competitive price for your ecommerce business

How to Use Quizzes in Your eCommerce Marketing Strategy

Ecommerce SEO : Questions to Ask to Improve Online Ecommerce Store Ranking

Facebook Marketing Tips for an eCommerce business to Boost Sales

Can Warehouse Management System for eCommerce Increase Your Business Profit?

How eCommerce Management system can Benefit Your Business

Conclusion

Author’s Bio

PREFACE

"You should learn from your competitor, but never copy. Copy and you die.

Jack Ma (Founder, AliBaba)

This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this eBook is for you. I have chosen several articles from different categories to give you a full update.

After reading this books you will know how to run your business effectively, tips and trick to boost your sell, designing guideline for higher conversion, CRM and good CMS to manage your site, checklist to launch your site, best ways to do marketing with a limited budget and many more things.

All these articles are written for our blog and website, I never thought to keep in one eBook, so you can find some inconsistency in language. Please ignore that part.  There is no connection between one article to other.

ARTICLES

Tips on Choosing a Shopping Cart for your Online Store

E-Commerce is a big thing among entrepreneurs and majority of them want to have their own unique stores. Being a booming industry a lot of turnkey solutions/platforms have sprang up to offer aspiring entrepreneurs with little technical knowledge to launch their own online stores. However, with plenty comes confusion and entrepreneurs are facing predicament in choosing the right platform that suits their business.

While many solutions offer some common features and others try to be unique by offering their services at lower prices. Others try to do it by offering flexibility and customization. That’s the reason I’m giving you working tips on picking the right shopping cart solution for your e-commerce store.

Some of the main features you must consider when deciding which e-commerce to pick for your business:-

1. Customization & flexibility

To make sure that your store is unique and stands out from your competitors, you must do a lot of customization work. In addition, the platform must have flexibility so that you can scale up your online store as and when the demand goes up. Maintaining a plain old looking online store just like others will not be received well by your clients.

2. Ease to use

The main reason why an e-commerce store is popular is because of the ease in shopping experience. It also applies for ecommerce platforms. For a novice entrepreneur, the most important thing is the simplicity in handling the platform. Even if the platform has more or high-end features, it will be useless if it is not easy to use. They would be spending half of their time in trying to understand when they should be concentrating on conversions and sales.

3. User-engaging template and design

User-engagement should be one of the main priorities when you are looking for an online store. If your online store is not user-friendly and engaging, there is no point in having one. The platform, as such, should have a solid design that meets all the parameters of being user-friendly.

4. Price of the platform

It is common among entrepreneurs to be confused when it comes considering features of the platform and the price. Since most online store owners have little capital they cannot go for some of the high-end feature-rich platforms which cost a lot, the best option they can do is to pick a platform that suits their budget and later move forward.

5. Secure security architecture

Remember that security of your online store and your customer data should be given top priority. As such, pick only those platforms that have solid security architecture. Your business is doomed once words get out that your online stores have been compromised.

6. Mobile integration and support for responsive design

With advancement in technology, smartphones are now being a part and parcel of our daily lives. So, the platform should be able to have responsive designs. Remember, your online store must be future-ready, meaning the platform should have the capability for mobile integration or room for responsive.

7. Ability to integrate your store with popular payment systems

In order to sell your goods and services online, your store must have the capacity to accept payments directly from customers. In fact, this is the one thing where most entrepreneurs failed. You should pick a platform that supports all the popular payments methods like net banking, credit cards, debit cards and others like PayPal so that your customers can decide which is best for them to make the transaction.

Things to consider before selecting an ecommerce Solution

If you are looking for an e-commerce platform you should consider crucial issues like the design side by side with the functions so that users gets the best user experience.

The latest trend among most businesses is using readymade e-commerce platforms that come with hosts of inbuilt features. The main reasons why readymade solutions are hugely popular is because of their ease in setting up and way cheaper. E-commerce website like Amazon has built a successful business model with lots of traffic and massive sales. What we learned from Amazon is that good designs are must for e-commerce sites to be successful as they keep customers engaged.

Here are some important features/things you should consider if you are looking for an ecommerce solution.

1. A Standard Platform

There are many popular e-commerce platforms right now. Some of them are Magento, Oscommerce, Etsy, Prestashop, Opencart etc. Picking the correct platform that reflects your business is very essential. Also look for a solution that is affordable. Remember that using cheap or even a free platform may not be good for you as they have limited functions. So, instead of spending too much time on free platforms it is better to pick a platform that gives you more functions at the lowest cost.

2. Availability of OS support

Remember to select an ecommerce platform that has support for multiple operating systems