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    Customer Profitability A Complete Guide - 2021 Edition
    Customer Profitability A Complete Guide - 2021 Edition
    Customer Profitability A Complete Guide - 2021 Edition
    Ebook225 pages1 hour

    Customer Profitability A Complete Guide - 2021 Edition

    By Gerardus Blokdyk

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    About this ebook

    This Customer Profitability Guide is unlike books you're used to. If you're looking for a textbook, this is not for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Customer Profitability challenges you're facing and generate better solutions to solve those problems.

    Ask questions like:

    Does the time and effort you put into the activity indicate an intention to make a profit?

    How do you manage to get detailed customer insights for an intense customer relationship?

    How is the information about customer profitability used within your organization?

    How much money should you spend to acquire new customers and still maintain profitability?

    Is all your customer feedback anecdotal or is it based on regular and measurable insights?

    Is there a connection between customer profitability and the actual value of a organization?

    What are the financial factors that contribute to variation in customer profitability?

    What was the main cause of discrepancies in the generated profits by different customers?

    Which marketing metrics should be used to assess customer profitability?

    Who is responsible for customer profitability and maximizing customer lifetime value?

    Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

    Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Profitability investments work better.

    This Customer Profitability All-Inclusive Self-Assessment enables You to be that person.

    INCLUDES all the tools you need to an in-depth Customer Profitability Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Customer Profitability maturity, this Self-Assessment will help you identify areas in which Customer Profitability improvements can be made.

    In using the questions you will be better able to:

    Diagnose Customer Profitability projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

    Implement evidence-based best practice strategies aligned with overall goals.

    Integrate recent advances in Customer Profitability and process design strategies into practice according to best practice guidelines.

    Using the Self-Assessment tool gives you the Customer Profitability Scorecard, enabling you to develop a clear picture of which Customer Profitability areas need attention.

    Your purchase includes access to the Customer Profitability self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

    LanguageEnglish
    Publisher5STARCooks
    Release dateOct 10, 2020
    ISBN9781867467410
    Customer Profitability A Complete Guide - 2021 Edition

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      Customer Profitability A Complete Guide - 2021 Edition - Gerardus Blokdyk

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