O2O - Taking Your Business Online

By Thomas Ferriere

Fundamental Elements of an Effective O2O Strategy (Offline to Online)

 

Are you struggling to maintain sales during the health crisis? Learn how to bring your business online. Small businesses around the world are struggling with a changing economy and restrictions on in-person shopping. Luckily, there is a solution.

 

The online-to-offline (O2O) business strategy offers a way for you to continue serving your customers. In this book, you will learn how to combine offline commerce with online marketing to create a personalized shopping experience. Bring your business online to keep customers satisfied and your business open.

 

Find Out How the O2O Business Strategy Can Transform Your Business

 

In this book, we discuss the reasons why every business should have a strong online presence, including the ability to reach existing customers and target new ones. We also look at the goals that you should aim to achieve with your new O2O strategies.

 

Receive step-by-step instructions and insightful recommendations on the following topics:

• What is the O2O business strategy?
• Global commerce
• Creating a Google My Business (GMB) listing
• Sales and online business marketing
• Optimizing your business website
• Using Shopify as an O2O solution
• Key entrepreneurial skills for increased success
• How to turn a crisis into an opportunity for your business
• And much more…

Start implementing the solutions that can carry your business to greater heights. Start reading today!

 

Gain a Competitive Advantage Using the O2O Business Strategy

 

This book gives you a complete look at the steps needed to attract more customers using a combination of online small business marketing, advertising, and search engine optimization (SEO).

 

Many businesses are currently forced to shutter their doors as they wait out the health crisis. As no one knows how long it will take for the economy to return to normal, now is the time to try alternative solutions.

 

Using a variety of proven strategies, you can continue to reach customers. The new normal requires a contingency plan, which the O2O strategy and the steps in this book can provide.

 

If you are doubting the need to take your business online, stop and consider your buying habits. How do you find services in your area or places to eat? How do you research the products and services that you buy? You likely use the Internet, the same as your customers.

 

Establishing your brand online is now essential for local businesses. From optimizing your Google My Business (GMB) listing to setting up Shopify, we discuss how to connect with potential customers in your local area or globally.

 

The O2O strategy gives your business a new approach for greater stability, scalability, and success. Implementing the techniques in this book can help you weather the current storm while building a stronger online foundation for dealing with future crises.

 

The way that people shop is changing, requiring a greater focus on your online marketing efforts. Find out how to combine online and offline strategies. You're online researching a topic now, just as your customers are doing.

 

Learn how to direct more of your customers to your website and online shopping cart.

• Language: English
• Publisher: Thomas Ferriere
• Release date: Oct 2, 2020
• ISBN: 9781393270300

Thomas Ferriere

Music industry professional, former radio producer, music producer, music publisher, sound engineer, DJ, and instructor. Granted permanent member by SACEM in 2014 for accomplishment in the music industry. I also hold a master's certificate in the music business at the Berklee College Of Music. During my career, I launched many music ventures and started to teach online. I am Co-founder and CEO of a successful marketing agency in Pasadena, CA.

Book preview

O2O - Taking your Business Online

Fundamental Elements Of An Effective O2O Strategy

By

Thomas Ferriere

© Copyright 2020 by Thomas Ferriere All rights reserved.

This document is geared towards providing exact and reliable information in regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted or otherwise qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

- From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or printed format. Recording of this publication is strictly prohibited, and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

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Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely and is universal as so. The presentation of the information is without a contract or any type of guarantee assurance.

The trademarks used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are owned by the owners themselves, not affiliated with this document.

Table of Contents

Introduction

Chapter 1: Why Go Online?

What Is The O2o Solution?

Benefits Of Taking Your Business Online

Chapter 2: Global Commerce

Chapter 3: What Does It Mean To Be Online?

Goals Of Taking Your Business Online

Long-Term

Sustainability

Profitability

Online Business Opportunities

Chapter 4: Competition

Research

Swot Analysis

Chapter 5: How To Create Your Google My Business Listing

How To Optimize Your Google My Business Listing

Chapter 6: Sales And Marketing

Six P'S Of Marketing

Online Marketing 101

Social Media Tips

Chapter 7: The Importance Of Having A Functional Website

Driving Traffic

Landing Pages

Content

Chapter 8: O2o Solution - How To Setup A Shopify Store For Your Business

Benefits Of Using The O2o Solution With Shopify

How To Set Up Your Shopify Store With The O2o Model

Do You Need To Use The Shopify Pos System?

Chapter 9: Entrepreneurial Skills

Chapter 10: During A Containment Situation (An Opportunity For Your Business)

Last Thoughts On Using The  O2o Solution

Introduction

A

re you struggling to bring new customers to your physical location? The O2O model may provide the perfect solution for remaining competitive in an online world. With the help of a Website or a Shopify storefront and the latest marketing strategies, you can drive more foot traffic to your business and get more sales directly online.

Brick-and-mortar stores have suffered due to the coronavirus crises, and before that, the rise of online retailers. Managing a physical location requires higher operating costs and limits inventory compared to eCommerce stores.

To deal with competition from eCommerce stores, many small businesses have adopted the O2O approach. This book gives a closer look at this strategy and a complete step-by-step guide to setting up a store for your business.

Never before has there been such fantastic opportunities for business owners and entrepreneurs to achieve their goals, live the lives they want and have dreamed of, and meet the needs of customers and clients.

Many consumers have shown a preference for buying online or doing the research online before purchasing. Regardless of