Spiritual Marketing: How to overcome the limits of strategic marketing with a mix of communication, meditation, ethics and magic.

By Fabio Porrino

Artificial intelligence and machine learning are replacing human work, even in marketing, just as has happened in the past in other manufacturing sectors. Experts haven’t yet understood what is happening, and they continue to recommend the strategic marketing model. If marketing was an exact science then it may be reduced, with the scientific method, systemically and severely to observable and repeatable events which have precise and recognizable causes.

So from these events could be developed one or more algorithm, on the basis of which it would be possible to create an automatic software able to handle scientifically each marketing campaign. Soon humans, advisers, which work strategically and scientifically would be replaced by machines.

Thanks to the web’s giants today everyone can have access to the most advanced marketing technologies easily and at low prices. This is no longer sufficient, and makes no difference anymore.

What makes the difference today are: feelings, stories, experiences, meditation, emotions, irrationality, creativity, intuition… in one word the Magic!

Spiritual Marketing is a system that wants go beyond the limits of traditional and strategic marketing choosing ideas and concepts of spiritual origin instead of the strict and at this point ineffective present paradigm.

The author analyzes how some states of the soul with spiritual nature can lift up consultation and marketing strategy at an higher level, also because of techniques that derive from coaching and neuro-linguistic programming. He describes as an holistic approach, in concrete situations, can direct to an unpredictable and extraordinary solutions and intuitions.

Author Biography

Fabio Porrino is an expert in marketing, he works since 2008 as a consultant in some important National and International companies. He reached important goals independently and on a behalf of customers. So far he managed advertising campaigns with budgets of several million euros. He received prestigious awards: in 2016 has been awarded by Google of one of the three rewards reserved to the best Italian advertising agencies (the only professional among the winners) at the Google Partner Inspiration & Networking Outdoor; in November same year he was invited at Google Partner Summit in San Francisco, California, invitation renewed in 2018 for the Google Marketing Live. Since 2015 he studied neuro-linguistic programming and coaching, following the path to became a professional coach.

He lives in a little town in the province of Caserta (Italy) with his wife and two children.

• Language: English
• Publisher: Fabio Porrino
• Release date: Aug 13, 2020
• ISBN: 9788835877158

Book preview



Fabio Porrino

Spiritual Marketing

How to overcome the limits of strategic marketing with a mix of communication, meditation, ethics and magic.

www.fabioporrino.it

Copyright © 2020 – Fabio Porrino

Cover Graphic Design: Cecilia Porrino

www.behance.net/CeciliaPorrino

Illustration: Designed By Vextok / Freepik

Translated from the Italian by: Adriana Zizolfi

All rights reserved, including the right of translation, total or partial reproduction, in any form and by any means.

The contents of this book are the result of study and direct personal experience of the author. The information here must be considered for explanatory purposes and does not necessarily want to have scientific validity. Therefore the author declines all responsibility for the incorrect use that can be made of it and for the damage that could result from such use.

First Italian edition: January 2020

Original Published in Italian as Marketing Spirituale: Come superare i limiti del marketing strategico con un mix di comunicazione, meditazione, etica e magia.

ISBN: 979-12-200-6005-9

First English edition: February 2020

ISBN: 9798614296018

Table of Contents

Author's preface to the English edition

Preface by Roberto Castaldo

Introduction

Spirituality and Marketing

The limits of Strategic Marketing

PART ONE

Short story about myself

2016

The harmony between spirituality and marketing

The states of the soul

Clearness (of mind).

Responsibilities.

Respect.

Gratitude.

Acceptance and Realism.

Empathy.

Love.

PART TWO

The Spiritual Marketing

From Lead to Customer

Questions and Information Collection

Deepening and Experimentation

Analysis and Data Processing

Meditation

Delivery of Results and Action Plan

CASE HISTORY

First Case History: 600 bottles of wine!

Second Case History: Fashion and Charismatic Communication

Third Case History: Ask for the advance!

EPILOGUE

What is marketing?

What is spirituality?

Ask and it will be given to you!

Solve problems

Science or Spirituality?

APPENDICES AND BIBLIOGRAPHY

Appendix A: Marketing and Minimalism

Appendix B: The 7 Chakras

Bibliography

Thanks to:

Direct Line with the Author

This book is dedicated to all those

who believe in magic…

Author's preface to the English edition

About a month ago, I published my first real book in Italy. It was an important event for me and I’m grateful to the Universe for this. I wrote the first words of this book on my moleskine at the beginning of 2017. Then they stayed closed in my desk drawer until mid-2019, when I had the inspiration on how to put together and complete the ideas that I had already written.

Today it’s very easy to reach readers all over the world thanks to self-publishing. It wouldn’t have been so if I had entrusted the original manuscript to a traditional publisher.

I was also lucky enough to meet a very good translator who helped me make this work of mine accessible, in fact, to a worldwide audience.

The original title of the book "Marketing Spirituale is literally translated as Spiritual Marketing, but unfortunately there is already a book with this title in the USA. So I wrote to its author, Joe Vitale, asking him whether or not I could name the book in this way, telling him that I would have entitled my book as his only if he had agreed. His affirmative answer came while I was correcting and paginating this English edition and therefore I thank him publicly and recommend reading, if you haven’t already done so, also his Spiritual Marketing" (which I purchased and read a few weeks ago, the first book I read in a language other than Italian).

In conclusion to this preface I wanted to tell you how I translated the few quotes in this book:

Seth Godin's quotes are the originals from his books. I love Seth Godin and I own all his books translated into Italian and someone in English.

I have translated the quotations from non-Italian authors or books from the Italian translation. So, for example, the quotes by Stephen Gilligan and Robert Dilts are not directly taken from their book "The Hero's Journey: A Voyage of Self Discovery but have been re-translated from its Italian translation Il Risveglio dell'Eroe con la PNL". As well as for Vadim Zeland's quotations, they were translated from the Italian translation of his books and not from the originals in Russian.

The citations from Italian authors and books are translated from the original, if there is a translated version in English of these books I will specify it in the notes and at the end in the bibliography.

I used the abbreviation TN (translation note) where it was necessary to go deeper into some parts.

This is what I wanted to say in this preface, now I leave you with the book. I am sure that Adriana's translation is much more usable for you than what I wrote here.

I hope you enjoy "Spiritual Marketing" and I want to ask you to write me if you have any doubts or if you want clarifications (or even simply to compare your ideas with mine) and… please to leave a 5-star review on Amazon if you liked it.

Thank you for choosing to take your time to read what I have to say.

With gratitude

Fabio Porrino

Preface by Roberto Castaldo

The continuous evolution of the market leads us more and more often to seek external solutions to position ourselves and create osmosis of market shares. This in general. In detail there is a whole new category of super gurus / expert consultants who do nothing but re-propose in a clone key some fairly elementary and redundant contents. Of these pseudo consultants no one wonders what kind of studies and experience they have behind them and how many hours of work they have had on projects of different semantic areas.

I met Fabio in a previous experience where we were colleagues, I have always been struck by his great curiosity which over time has allowed him to expand the boundaries of his culture up to the concepts of spirituality and personal and professional growth. The book is an excellent food for thought that comes from experience in the field and from a coherent and methodical lifestyle that has characterized Fabio for many years now.

Consistency is the basis that makes this text a potential bestseller. The clarity of display, the precision and schematization of contents, case histories and much more value will surely help you understand the true why behind this text!

Spiritual Marketing is a valid movement that almost creates an oxymoron: marketing as I know it and I apply it, seen in an ethical, moral key and with a vertical focus that is very attentive to the person. Concepts that are certainly of interest precisely as opposed to the thousands of phantom gurus and super champions of positioning without professional structure or in the best of cases, professionals with VAT in the flat-rate regime!

You just have to read intensively and immerse yourself in this new metaphysical world where analysis merges with spirituality!

Dr. Roberto Castaldo

www.robertocastaldo.coach

www.4mancons.it

Roberto Castaldo is the Italian #1 expert in Performance Management.

Entrepreneur, Coach, Trainer, Consultant, Keynote Speaker and internationally recognized author. Founder of 4 M.A.N. Consulting, Didactic Director of Coach Italy and Trainer of Neuro Linguistic Programming every year he holds dozens of conferences, events and advanced training courses for entrepreneurs, managers and freelancers.

He devised an innovative approach to Performance Management based on Mathematics, Neuroscience and Coaching.

Introduction

My colleagues, my competitors, the best ones, recognized and known at a National level, they use and strongly support in their work, the scientific method¹ in marketing.

Nothing to say or add, they’re perfect as they are. So perfect that their work could be successfully replaced by a machine or a computer.

The artificial intelligence and machine learning², in web marketing, are replacing human work, as already happened in the past in other manufacturing sectors (agriculture, industry, services). The