Increase Your Impact and Influence

By Gini Graham Scott PhD

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message.  This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so can help others hear and respond to your message, and you can share it for different purposes: to build your business and make more money; to promote a cause; to teach, inspire, and motivate others; or to get more leads for whatever you are doing.  The book describes the different formats you might use and how to best create and share your content on each format.  These different formats include:

            - blogs and articles

            - social media copy

            - books

            - press releases and press kits

            - website copy

            - brochures and flyers

            - PowerPoint presentations

            - videos

            - speeches

            - workshops, seminars, webinars, and teleseminars

            - radio shows and podcasts

            - online classes and courses

            - coaching and consulting

            - newsletters

            - scripts

            - advertising and promotional copy

            The book concludes by discussing packaging and presenting your material and delegating and outsourcing your work.

           

GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published 50 books with major publishers and over 150 through her company Changemakers Publishing. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. 

• Language: English
• Publisher: Changemakers Publishing
• Release date: Jul 8, 2019
• ISBN: 9781393070511

Gini Graham Scott PhD

Gini Graham Scott is a screenplay writer, executive producer, and TV game show developer, plus a nonfiction writer who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing. She also writes, reviews, and ghostwrites scripts and books for clients. She has written scripts for 20 feature films and has written and executive produced 11 film and TV projects. These include Me, My Dog, and I and Rescue Me, distributed by Random Media,  Driver, distributed by Gravitas Ventures, Deadly Infidelity, distributed by Green Apple,  Death’s Door, a TV series based on a co-written book. At Death’s Door, published by Rowman & Littlefield, The New Age of Aging, distributed by Factory Films, and Reversal distributed by Shami Media Group. Several other films have just been completed or are in production: Courage to Continue and Bad Relationships She has recently developed a TV series The Neanderthals Return, based on a series of books about the Neanderthals coming back into modern society. She has written and produced over 60 short films, including dramas, book and film trailers, TV show pilots, documentaries, and promotional videos.  Her IMDB resume is at http://imdb.me/ginigrahamscott. She is the author of four books on filming, including So You Want to Turn Your Book Into a Film?, The Basic Guide to Pitching, Producing, and Distributing Your Film, and The Basic Guide to Doing Your Own Film Distribution, Finding Funds for Your Film or TV Project.  and The Complete Guide to Distributing an Indie Film. She has been hired to write over two dozen scripts for clients, adapted from their novels, memoirs, or script ideas. She reviews books for their film potential and writes treatments and scripts for three major companies that publish books and promote them for authors. Her scripts include action/adventure scripts, suspense thrillers, psychological character films, and contemporary dramas.  Some recent scripts are the sci-fi suspense thrillers Brain Swap, Dead No More, Deadly Deposit, and Reverse Murder.  Other scripts include the crime action thrillers Rich and Dead and Deadly Affair; and the suspense thriller Bankrupt.

Book preview

INCREASE YOUR IMPACT

AND INFLUENCE

With Everything from Books, Blogs, and Scripts

to Videos, Online Courses, Workshops, and Consulting

by Gini Graham Scott

INCREASE YOUR IMPACT AND INFLUENCE

Copyright © 2019 by Gini Graham Scott

All rights reserved.  No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.

TABLE OF CONTENTS

INTRODUCTION

Sharing Your Message in Multiple Formats

How I Developed this Approach

Developing Your Own Impact and Influence Campaign

CHAPTER 1: THE MANY FORMATS FOR PRESENTING YOUR MATERIAL

Focusing in On Your Message

Redesigning and Repurposing Your Material

CHAPTER 2: THE DIFFERENT FORMATS TO CHOOSE FROM

Blogs and Articles

Social Media Copy

Books

Press Releases and Press Kits

Website Copy

Brochures and Flyers

PowerPoint Presentations

Videos

White Papers

Speeches

Workshops, Seminars, Webinars, and Teleseminars

Radio Shows and Podcasts

Online Classes and Courses

Coaching and Consulting

Newsletters

Query Letters to Gain Assistance or Make Sales

Scripts

Advertising and Promotional Copy

Packaging and Presenting Your Material

Delegating and Outsourcing Your Work

What’s Next?

ABOUT THE AUTHOR

OTHER AVAILABLE BOOKS ON  INSPIRATION, MOTIVATION, AND SUCCESS

INTRODUCTION

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Today, just about everyone wants to increase their impact and influence.  This can take various forms, from gaining more credibility and authority to attaining more power and prestige.  It can also occur in various ways, from gaining a steady social media following to being a widely recognized on TV appearances and podcasts.  Having a book, blog, published article, video, or radio show, or being a recognized consultant at something can be a source of influencing, inspiring, and motivating others, too.

In turn, you may want this impact and influence for many reasons—to support a cause, to gain more friends and followers, to impress your family members, to inspire and motivate others, to build your business and increase your income. 

Whatever the reason, you want to attract others to you and have an impact or influence on them in some way.

Sharing Your Message in Multiple Formats

The way to do this is to share your message in multiple formats designed to reach your intended audience in the ways they prefer to get that message.   This message is whatever content or communication you want to convey—and today there are more ways than ever to spread what you want to say.  As a result, you can repackage and repurpose your message in various ways in order to break through the huge clutter of chatter in today’s supercharged information age.  And doing so can help others hear and respond to your message.

The process of gaining influence is