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    Just Call Me Orville: The Story of Orville Redenbacher
    Just Call Me Orville: The Story of Orville Redenbacher
    Just Call Me Orville: The Story of Orville Redenbacher
    Ebook164 pages2 hours

    Just Call Me Orville: The Story of Orville Redenbacher

    By Robert W. Topping

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    Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the "popcorn king," from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher's gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their "Chester Hybrids" business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville's life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.
    LanguageEnglish
    PublisherPurdue University Press
    Release dateJul 25, 2011
    ISBN9781612491615
    Just Call Me Orville: The Story of Orville Redenbacher
    Author

    Robert W. Topping

    Robert W. Topping was a West Lafayette native born to a Purdue professor. He graduated from Purdue in 1950 and joined the staff in 1962. He held many positions including serving as the director of Purdue University News Service and assistant to the vice president for development, and as an editor of Perspective, a university bimonthly tabloid. He is author of A Century and Beyond: The History of Purdue University and Just Call Me Orville: The Story of Orville Redenbacher.

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      Book preview

      Just Call Me Orville - Robert W. Topping

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