The Panda and the Prince: Confessions of the 'Panda Diplomat'
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About this ebook
With the world rightly obsessed with life threatening challenges to the environment, this is a timely and important book. A vivid and highly personalised account, involving fascinating personalities, showing how a strategic plan was developed and implemented in confidence and the whole world gradually "converted" to the cause of the environment, with Climate Change now on everyone's lips.
Brought in as a professional 'outsider', specialising in Perception Management, the 'Panda Diplomat' played a leading role in changing the face and the direction of the whole environmental movement, working closely with HRH Prince Philip to win over Governments and business leaders around the world.
Extraordinary adventures with extraordinary results, many of them revealed here for the first time....
David Somerville Mitchell
DAVID SOMERVILLE MITCHELL - Communications Entrepreneur David Somerville Mitchell is a leading international Perception Management specialist who has organised many highly successful promotional and image campaigns around the world. A former journalist and political correspondent with Agence France Presse in Paris and London and the Sydney Daily Telegraph and Melbourne "Age", he created the largest Public Relations/Perception Management consultancy in the Asia Pacific Region out of his base in Hong Kong. Thanks to his New York partner Harold Burson, Chairman of Burson-Marsteller, he was offered the post as the first Director of Development & Public Affairs in Switzerland for WWF International and wrote a master plan to revitalise what became arguably the world's most influential environmental organisation, working closely with WWF's President HRH Prince Philip. One of his major achievements was in achieving and directing a unique simultaneous launch in 34 countries for the first World Conservation Strategy which gave us all the vital concept of Sustainable Development.
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