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David Somerville Mitchell
DAVID SOMERVILLE MITCHELL - Communications Entrepreneur
David Somerville Mitchell is a leading international Perception Management specialist who has organised many highly succes...view moreDAVID SOMERVILLE MITCHELL - Communications Entrepreneur
David Somerville Mitchell is a leading international Perception Management specialist who has organised many highly successful promotional and image campaigns around the world. A former journalist and political correspondent with Agence France Presse in Paris and London and the Sydney Daily Telegraph and Melbourne "Age", he created the largest Public Relations/Perception Management consultancy in the Asia Pacific Region out of his base in Hong Kong.
Thanks to his New York partner Harold Burson, Chairman of Burson-Marsteller, he was offered the post as the first Director of Development & Public Affairs in Switzerland for WWF International and wrote a master plan to revitalise what became arguably the world's most influential environmental organisation, working closely with WWF's President HRH Prince Philip.
One of his major achievements was in achieving and directing a unique simultaneous launch in 34 countries for the first World Conservation Strategy which gave us all the vital concept of Sustainable Development.view less
Books by David Somerville Mitchell
The Panda and the Prince: Confessions of the 'Panda Diplomat'