Contrarian Branding: Stand Out by Camouflaging the Competition
()
Currently unavailable
Currently unavailable
About this ebook
Roland van der Vorst
Prof. dr. van der Vorst is Managing Director of FreedomLab and Professor of Strategic Design for Brand Development at TU Delft. Roland has always worked at the crossroads of strategic and creative thinking and is considered a thought leader in the field of strategic brand management. He has advised clients in various industries on disruptive business strategies, positioning, branding and innovation and has put his ideas in practice as an entrepreneur. Roland has been a chairman of BBDO Netherlands, launched his own agency (THEY) and has been an entrepreneur in Singapore. He combined his work with scientific research. In 2004 he published his PhD thesis Branding, a systems theoretic perspective. He wrote books on motivation, such as Curiosity, Hope and positioning. He has written weekly columns for Dutch financial newspaper Het Financieele Dagblad. According to Dutch newspaper De Volkskrant, one of the 200 most influential people in the Netherlands.
Related to Contrarian Branding
Related ebooks
The Power of Belonging: The Marketing Strategy for Branding Rating: 0 out of 5 stars0 ratingsOxytobrands: Human Brands for an Emotional Market Rating: 5 out of 5 stars5/5Building Your Digital Utopia: How to Create Digital Brand Experiences That Systematically Accelerate Grow Rating: 0 out of 5 stars0 ratingsBigger Than This Rating: 5 out of 5 stars5/5Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image Rating: 4 out of 5 stars4/5How to Launch a Brand (2nd Edition) Rating: 4 out of 5 stars4/5Break Through The Noise: The Nine Rules to Capture Global Attention Rating: 0 out of 5 stars0 ratingsWorld Famous: How to Create a Kick-Ass Brand Rating: 0 out of 5 stars0 ratingsBRAND sense: Sensory Secrets Behind the Stuff We Buy Rating: 4 out of 5 stars4/5Primalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5Content DNA: Using consistency and congruence to be the same shape everywhere Rating: 0 out of 5 stars0 ratingsThe Physics of Brand: Understand the Forces Behind Brands That Matter Rating: 5 out of 5 stars5/5Branding that Means Business: Economist Edge: books that give you the edge Rating: 0 out of 5 stars0 ratingsRelevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Rating: 0 out of 5 stars0 ratingsContent Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Rating: 0 out of 5 stars0 ratingsBrand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Rating: 5 out of 5 stars5/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 4 out of 5 stars4/5Brand Vinci: Decoding Facets of Branding Rating: 0 out of 5 stars0 ratingsDesire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands Rating: 0 out of 5 stars0 ratingsThe Good Brand Rating: 0 out of 5 stars0 ratingsBrand Identity Breakthrough Rating: 5 out of 5 stars5/5Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands Rating: 0 out of 5 stars0 ratingsBrand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name Rating: 5 out of 5 stars5/5Little Brand Book Rating: 0 out of 5 stars0 ratingsDim Sum Strategy: Bite-Sized Tools to Build Stronger Brands Rating: 0 out of 5 stars0 ratingsYour Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand Rating: 5 out of 5 stars5/5The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Rating: 4 out of 5 stars4/5
Marketing For You
2022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsEmotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Traction: Quadruple Your Business Immediately With These Marketing Techniques Rating: 2 out of 5 stars2/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Summary of Derral Eves's The YouTube Formula Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5
Reviews for Contrarian Branding
0 ratings0 reviews