Ebook294 pages7 hours
Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money
By Ken Burnett
Rating: 3 out of 5 stars
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About this ebook
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
- Implement creative approaches to relationship-building fundraising
- Avoid common fundraising errors and pitfalls
- Apply the vital ingredients for fundraising success
- Build good relationships through marketing
- Achieve a greater understanding of their donors
- Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
- Prepare for the challenges of twenty-first century fundraising
Read more from Ken Burnett
The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships Rating: 3 out of 5 stars3/5The Field by the River Rating: 4 out of 5 stars4/5
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Relationship Fundraising - Ken Burnett
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