The Brandgym: A Practical Workout for Boosting Brand and Business

By David Taylor

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

• Language: English
• Publisher: Wiley
• Release date: Mar 28, 2003
• ISBN: 9780470856598

David Taylor

David Taylor, Associate Professor in Materials Engineering at Trinity College Dublin, has thirty years' experience in the field of material failure. His activities include fundamental research in the fields of fracture mechanics and biomechanics, and consultancy work on industrial design and forensic failure analysis.

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