Discover millions of ebooks, audiobooks, and so much more with a free trial

Only $11.99/month after trial. Cancel anytime.

Beer School: Bottling Success at the Brooklyn Brewery
Beer School: Bottling Success at the Brooklyn Brewery
Beer School: Bottling Success at the Brooklyn Brewery
Ebook445 pages5 hours

Beer School: Bottling Success at the Brooklyn Brewery

Rating: 3 out of 5 stars

3/5

()

Read preview

About this ebook

BEER SCHOOL

Beer School

Bottling Success at the Brooklyn Brewery

What do you get when you cross a journalist and a banker?

A brewery, of course.

“A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.”

—Michael Jackson, The Beer Hunter

“An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!”

—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

“Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!”

—Norm Brodsky, Senior Contributing Editor, Inc. magazine

Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.”

—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth

“Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.”

—Ken Grossman, founder, Sierra Nevada Brewing Co.

LanguageEnglish
PublisherWiley
Release dateJan 31, 2011
ISBN9781118046234
Author

Steve Hindy

Steve Hindy is the author of Beer School and co-founder, chairman and president of Brooklyn Brewery, one of America’s top 20 breweries. A former journalist, he became interested in homebrewing while serving as a Beirut-based Middle East Correspondent for the Associated Press. He and Brooklyn Brewery have been featured in The New York Times, the New York Post, Crain’s New York Business, New York magazine, CNN, The Huffington Post, and countless beer blogs and specialty publications. Hindy is a member of the Board of Directors of the Beer Institute and the Brewers Association. He lives in Brooklyn, NY.

Read more from Steve Hindy

Related to Beer School

Related ebooks

Small Business & Entrepreneurs For You

View More

Related articles

Reviews for Beer School

Rating: 3.178571414285714 out of 5 stars
3/5

14 ratings1 review

What did you think?

Tap to rate

Review must be at least 10 words

  • Rating: 4 out of 5 stars
    4/5
    The revealing story about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.

Book preview

Beer School - Steve Hindy

Idbook_preview_excerpt.html}r#Gڎ.]G-JFXU.^Z} d=G|ɞs#3AR- @FFxo޾xvpq}}b>6ݦi^g! m_6Oc'1o" m[uQvo&"ۇ.7vK}T7:1~kUUM u}ȶM[s0f軲uZɪj6kfaJY`XǦKXC}P.f}ov>v1:U-%7<06VE$POR8ͮoh07}4fh1{,)3 da|b6TÌPUq՗͹ahʏ'u -6CJ̦NJ| [t8~=0Yj(- ٪iױ׿n yicܾ UmnXVvmC]b-PqjlPaFKIv(Q><-W۾7nyHKl~ WC> ~U*<5ߥhUL:p{5%bz-i9 Q"-ȶnpGL>T69c6mq3`le/)e˧`")Yr]ocݧ_E2(3YN5yhɷP\hٽۅ7_\eΔe6NoRΫw|.+Kl㶔|Njo1mۇ٧,{swq:{wswwq{sõ}m_"*(E1MJ]CY mZ-˙.c0BY޴uYf>& ~ALUqZ"[e+ukEvYMz87 O)LYZG"VЉVZBtG]+XI[ȁY6|KSW%}6P˻q"ב?¤h}#5]?¿qBof{>l5o:krn=kv5;^R=T7\pHrPyECCW DBXXW~ tS H(kJz+mp,6#͘]_}rhBmDDGP<'A9Xtn~yr#c_m9s9Ps3)Sl#,?Բc&˰^fWY"pv]gww̝ܽI hTLQT1fCq7; jük햁\PrCgVT6~fJ,؆P]=X۩≒xQdƴc5dž5w2w9ΝU/'tuf!:&MĝATc8#-<%iw)eE4;& ѵP@c'0%PyeX=O~F={tȆ_- .9#O/?sĺi-H{z 2!RVޠ i/^A&GTJWZ*Αs̡ ~fvoq̣_ EG9|M5":,ؕ10Ur˳-[+l &MWXTxsuq~wK'r9&ԣ_Am.c5lʉ5^%'q+ggMnvi͞0m姐71deu||} ƪ;rZ{t̶;2rxʢ> SxE8+(/XRv^=/CN xgy5Rp2n;K!IwTQy 9D=e\~hNkRf GT%So͛Zay;b A5f涕aUP|;(y6ʗ|YP-Ux ,}p) %'b2z  o!떪UNesNU7>ěpO;K#ʾOO^ܽxpsp>. tˇE>>|8;t;{8CpZٻwջ ˫Og./^qv{{ws{w9F[}瓽Km;:YoׇEs+ە(DSF&-؄]',FT=uh1m)4rX\ dP9``C kLe-bt掰Gɍ{6;KhTɭOf$ys=|+כend2@e/{$gb5,HU KY Z>KWfC>~M >z\M-3+6 c ;ڛy+=W?9Ss̱?%^k'Z'Q.E3Äsaѽ#@X0eUƓ ƨ:2!h R6'(gRJk,?q!·[w%;䦚3$`ҺT3QB*~LQ K-([`|;$τML/ms,7rS"1s@7t1ޡP 9 ZHCmB<W9DF ao/L \ y1HXcyhA)_#GJ.4X9dBJgNgy,;=AAZ+8V.[u*sL▽tYSPbܲ 4\&S暯>''Y"ذ?@QB2Mm:FpYX%\A2#_KcGH8*TT|a=[0G_z.Q/J BIʰCL7Je1e\:V7o9lv}:!TeLS:6OKe k oٔ-Q2gȽe䭫َyD:U-fwbl싞UKUGTxV(clpM̾gFua0|r~V.TPEKB]ޘ7vY%[TBA>|+vv- m~_+CYC07CG}[@ !Y\7M"K S_5ߕ=~thb$P?ҏ[yf@,K d(cSY0݋C lڿG3~^Yّ+17hex}bPeFUX\5zG>]?uWMLR) BBr*YLmƠR='΢af*)*B^@_t2PbdeL|>NWѪe jID/#?>"hƊJ\fS ?0bQԸv͊tg7<2A>ob[[Ou'4B\[WߊIpn+Ci@иR6OxE%c.QS+/&Mh$i vd26i8j4$ Պf4RK0agg+R OK9x0۱F]EO7'(;SYT7h7 RAj.FE^c' *W)#mN* ^bv6_g̖+J,R;9QrPQݧPjC#ˬ':fz@Ǭ|N\kO:) ,vMIbn:2\ߛq ,ɠ_yba#Bڃ)T[O=OX4ò=e$sٍxO%sp@aW,?y |Rk߬OHy`0idrvTh|Iꅪ4(TKz iF9AyL؂c?{@`?oxan%ribm+;dي̖nX8>2PEDk*{}Ɵa.K笧QHU#,TXcN[d"x4޿.FYi2;U-}1@'Fk>+R "%fڿs1j7Z"2}eH,y"GMu@!JOU] 2f?TZYTG5Hek/ߛΖ3E$:*\Qt&%b!$1bS #x K joŋ7l=}L=*ɸ]^\|_ Mv{vp}qw 6`yM,]O~w,ΎJȥV1QH G+먕YX,׈Ueuɑ}tH)a@Ve K/U63\0\E03޼ egTI?5JT{E!WDi\~Q#S`RkR ݼ:U#ֆ&Hl voD*?֒jĕf#;4(ђ$9Ph@`Ih ƒ ~xX¤@]vo{z׫au9LoZ=MU݊{\sɵM$[ &#G<%Ba$r  E9!ƊW2z ;G5ᚨfQﳐDXe7 ??c5yaښ39?g9)!T{‚Wof^a7ī,~!.`3QW.ڵfudRuXʮ#ަ-%S[à^ YL"v05Սؾ_g]' RQhCz& %YrRmf"VB<2xӧ9{'ޚLm$'I4iY1r\ELFͦJſYQ[޾x4\ju0/Ť]vmN:G-dGQl[:6,/xV.@BP!M-u61NSwtłAou(rv硫V0x*J͓|MXQ7@2]ZL[Q<%~m42GؚK ڡV&ag'_Wl:|jL(\-ހb$TۨYYewxɼ9ӍQԪ̃>c=k㑦sB2ahFca71Z^U8(_7_ޚqǴD+WBﶔ^XPs= judYzmܡ$xŅAZC[ψGW},d zfD3{lxT[l=_w³݆ia)s*?ȑoMJ=V02bcSb jpCFfh|V:睇ywop'eWUuߩt)kBNp-_o_/f2PՄ*Zɦ|<WkXIIǚyA#7$ΫDbuVq}xdordkFbAb*Ƭ2S[b5+C/6;Iޏbo|ؕ2%VGn,Mrg 0@-Vj@5-S轍ͶAؽ> %ԟp:8P hţix? [W'Skޣdȹj$QPa-h'N<\IYTa? 9I3%, ym{3Pw%D^ y@9D" \=7gA? "HgՋjkB=ɹ%dw؜8ڊCSvz;qc‘W>idgw610O:B+b)4E{esOAN嬯l+^bS%ۯ޲eqS*Fe``>%@O"f_0BYɉt0Ūky c$h80O{_fPn8q`ux(,_r>7t0*k TcWqZ&ZDns\9@,FNRgzfenRXg"D%?k_%ש>Zn'Ob!:h dӣ8F{DӵE, Z~ڌy%>~(7m\[{g;x9Sb6JŲv<7oyg謐eWD?[G:yaWIgwh!1nԕ9@ dME0*K70*~*C0Q8N$9D՗Mrmή˟/βw7WYvwq ψi)i;fw85qY^Y8x {蝥#'QN&Udwu=I%.GzOx8;NWzgIT6W3*E7N:;L"۰'g*pE&]dt!A32~iz6[a$s@]l+(rU)`@RbH-a26D9jDfW振rͲZymWqDmxm0/@8ࡕGI10MYT:g$ԉbd{,)amY;0}"iYjaUÉ߈kH3[r}T }3wh~ScY7xg^zY1vVtHlWkѼ"QojC.jF^`_meTi8D9#VCۏyPLȜJ-7o+v"JjUu}4%/{07oo޼yuEG m+C*;wWiM"&G/Έk]eT(?IP[ns(aq0p$Kmy%aJq@zQ6$tRZb-i8t.^}-׳k%޼&K_͇Җg>5 P(_o{/D;X~ކt|X:5hԶH%p;,atcJhGuO;;!]>^XGXJœ2Ɣ] >^x[Ng;Y!*F rDs'2 oOYl=۞fl%&y-Ӿ'vh$+ Bn 3&6kbyRAǤ|,{V4taLR[-uWh7kq*u3^dlo:)n7Ͷv!׻9gO#dz\ǟqxĄZo6)sif$}gx|c >JH>[DjB5;;=r Zg Y;}" wj3}Db^t![nY1[<ǤGwF-cI`XAt&,M~/b S՚wǑB1OǝG xeإE/#EHҤ&#* Rz&^NQlzNM V̄+34s4./iGrIX}r{?^Gz;Oɧ@$XJyjm|5^ E~uEz%3* piYB cm\H# l7UFB6%8RuHhE ˤqi*Dfv#:|@v|)ŭNpGܻ+c%%dtͰYD`ojnNEvȗO{ժkF '<( ]$QËTc{ŌXA t*Umn0/1Ғ 5*K >@Bϑ4V˦MV< bT?nI?"_+NXƓHW2zt{UԵM?ԐΏ'VpEM2& j@xK;)QDÌ1^dxyI8YGt1fO`Jn6,dNwUّXq "9]7-^H*L~W9Lg0[c)KxG8ee7˂_Hؕ-3yO( ǢTt5fLŴnQػt@8o)M d/[
Enjoying the preview?
Page 1 of 1