The Google Generation: Are ICT innovations Changing information Seeking Behaviour?
By Barrie Gunter, Ian Rowlands and David Nicholas
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About this ebook
- Provides a one of the most comprehensive analyses yet on the evolving nature of information search behaviour
- Combines a review of a wide range of international research evidence combined with original, cutting edge research
- Directed towards industry end-users and policy makers as well as academics with shared scholarly interests
Barrie Gunter
Barrie Gunter is Professor of Mass Communication and Head of the Department of Media and Communication, University of Leicester. He was formerly Professor of Journalism Studies at the University of Sheffield and previously worked in the broadcasting sector. He has published 47 books and over 250 book chapters, journal articles and other reports on a range of media, marketing and psychology topics. Among his current interests are the adoption and use of internet and digital TV applications.
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