The European Business Review

HOW THE Next Wave of Innovators WILL CHANGE THE FABRIC OF THE WORLD

The next wave of innovation will see products and services combining technology from across the digital, physical and biological worlds. Intersections between these worlds are opening up new sources of sustainable value, providing a foundation for such technology.

2019 has been the year that the tech Unicorn lost its wings. What was supposed to be a coming out party in which a bumper crop IPO’d has turned into an annus horribilis. The 25 that listed have seen their combined market value decline by 17% (as of the time of writing). Name brands like Uber, Pinterest, Lyft, Slack and Peloton hvave seen falls ranging from 6% to 47%.

But there are exceptions. Beyond Meat has seen a 231% rise. 10x Genomics 76%. What distinguishes these two groups? While the former focused on incrementally retrofitting digital technologies onto the world, the latter are creating sustainable value by more fundamentally weaving them into its very fabric. This approach will form the foundation of the next wave of innovation.

New opportunities are

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