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Flexible
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Flexible is a short advice book by Sean Gilligan, founder and CEO of Leeds education technology company Webanywhere.
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Book preview
Flexible - Sean Gilligan
Flexible
Sean Gilligan
© Webanywhere 2014-2015
1. Why business matters
2. Passion
3. Expectations
4. Persistence
5. Getting out of your comfort zone
6. Action speaks louder than words
7. Body language
8. Recruitment
9. Engaging staff
10. Sales
11. Product
12. Performance
13. Problems
14. Marketing
15. Customer
16. Decision making
17. Self education
18. Goals and objectives
19. Time management
20. Personality Types
21. Lean and Mean
22. Leadership
23. Management
24. International
25. Partnerships
26. Legal issues
27. Summary
1. Why business matters
The world of business sometimes has a bad reputation in society. Bashing of bankers from Lehman Brothers, fraud and corruption at Enron and dodgy deals selling weapons to rogue states, not to mention payday loan operators.
Businesses can be a force for good. They can bring about social change and advance whole nations. The GDP of a country determines it’s place on the world stage and the living standards that their people can expect. Adding value and servicing customers is what makes the world go round and governments are dependent on businesses for taxation which in turn runs the NHS, our schools, our welfare system, legal system and our whole UK infrastructure. When a substantial business closes whole communities can be ripped apart. The best example in living memory is the UK Coal industry, some areas still haven't recovered from this. Equally new high tech growth businesses can create new communities transforming local economies.
Business is important. Businesses are made up of people and are only as good as the strength of the people’s relationships. In this short book I will share some of my life experiences and learnings for you to take away.
2. Passion
In the long term, to be truly successful you have to love what you do. Would you still do your job if you were not paid for it? Passion is not just caring about what you do but really really really caring. What is the purpose of your company? What is the mission and vision of the company? Can you get behind this with all your heart and soul?
3. Expectations
When you have left a company what will people say about
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