In the Loop & Up to Speed: Clever & Useful Business Terms Every Go-Getter Needs
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About this ebook
· level playing field touching base
· reinventing the wheel firing on all cylinders
· brainstorming corporate DNA
· methodology keeping your options open
· raising the bar blue-sky thinking
Caroline Taggart
Caroline Taggart worked in publishing as an editor of popular non-fiction for thirty years before being asked by Michael O'Mara Books to write I Used to Know That, which became a Sunday Times bestseller. Following that she was co-author of My Grammar and I (or should that be 'Me'?), and wrote a number of other books about words and English usage. She has appeared frequently on television and on national and regional radio, talking about language, grammar and whether or not Druids Cross should have an apostrophe. Her website is carolinetaggart.co.uk and you can follow her on Twitter @citaggart.
Read more from Caroline Taggart
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In the Loop & Up to Speed - Caroline Taggart
Introduction
A friend approaching retirement was recently asked by a colleague if he was grooming an exit strategy.
Someone unfamiliar with modern idiom who overheard this conversation might well have wondered if my friend owned a horse that he could ride out of town. Maybe after a daring bank robbery.
A teacher of creative writing described her students as "bright, serious, and ENGAGED.
Engaged? our imaginary extraterrestrial might ask.
To be married? All of them?"
The same alien, reading in the business columns of a newspaper that "Working out the best PACKAGE can be complicated, as you can buy your broadband and landline separately or together, or buy a BUNDLE that also includes a digital television package," might be forgiven for thinking that he needed a supply of brown paper and string before he could invest in a home-entertainment system.
Jargon is an insider’s language, a form of shorthand by which one member of a group communicates with another. Part of what makes it so baffling to outsiders is the way that it takes existing words and phrases and twists them for its own ends. Confusing as these language mutations may be to those outside the know, it is a natural evolution of words and expressions that need to be coined in order to cope with new ideas. Revolutionary new ideas that signal PARADIGM SHIFTS and grow OUTSIDE THE BOX to give the world AGILE DEVELOPMENT and MALWARE, CROWDSOURCING and MASS SAMPLING—terms to cover concepts that didn’t exist fifty years ago but now flourish in the fluorescent lighting of offices around the globe.
Business jargon is built not just from board meetings but from the vocabularies of management consultants and marketing gurus, which produced CORE COMPETENCIES, HORIZONTAL INITIATIVES, and MISSIONARY SELLING. We outside the cubicle walls understand the individual words, but put them together into phrases and you have…well, some might say claptrap.
For years this was all insiders’ claptrap, but in the last decade or two a funny thing has happened. Jargon has seeped out of the specialist area and begun sprouting up in everyday language. Where once only a techie would talk about something being IN THE LOOP and only a politician would be expected to be ON MESSAGE, nowadays we all want to be cc’ed on it. And much of the time, we don’t have the slightest idea what it really means.
Marketing jargon may have its origins in a carnival parade (the BANDWAGON EFFECT) or corporate takeover may be salvaged by a character from a nineteenth-century children’s novel (WHITE KNIGHT). Suddenly everyone’s talking like they are out on the baseball field (TOUCHING BASE) or have an internal combustion engine (FIRING ON ALL CYLINDERS) in their brains.
This language may have been made up for fun (WOMBAT, short for waste of money, brains, and time
) or adopted because we are all so busy nowadays that we need to save nanoseconds when we’re making deals B2B that require some FACE TIME. Some of it is imaginative, some annoying (no cross-reference needed here—just don’t get me started). Some will pass into general language with it’s ancestry forgotten, while others will disappear without a trace once they have served their purpose.
The aim of this book is to shed some light on a cross-section of these expressions; to see where they came from and how they got to where they are today; and to translate the gobblydegook into plain English. It will sometimes be appreciative, sometimes irritable, but even at its grumpiest it will give credit to the versatility of the English language and to the people who keep PUSHING THE ENVELOPE of semantics.
1
Considering Your Position
GETTING A JOB, LEAVING A JOB, AND THAT AWKWARD TIME IN BETWEEN
There’s jargon attached to interviews and recruitment and jargon attached to getting rid of people. There’s jargon attached to actually doing the job, too, from the time you’re sitting at your desk generating a report—or whatever it is people do at desks—to the time you’re at a meeting pretending there’s an upside to the plunging red line in your report. This chapter considers some of the strange language we use to cover all these situations.
Brain Dump
To dump
in the sense of to copy data to another, usually external, location for security or back-up purposes
has been around since the 1950s, and it is this meaning that has been adopted into the brain dump.
It’s a useful concept if you are leaving a job: You want to download everything pertinent that is in your brain into a format that your successor can absorb. Since USB port implants for the cerebral cortex won’t be out for another year or two, this usually takes the shape of a haphazard collection of the sort of stuff you might have produced if you were interpreting the word dump
in quite another way. Such a word choice makes it easy to see that lurking in the subtext of this expression is the idea that you are glad to be getting out and frankly past caring.
Brownie Points
When I was in the Brownies, you didn’t get points; you got badges for achievements in various fields such as cookery or starting campfires without endangering life and limb. No matter. Brownie points is the expression that entered the language about fifty years ago. To gain them means that in some way you have successfully sucked up to the boss and will be viewed more favorably from now on. Brownie points have nothing to do with KPIs or any of the other measurables
so beloved of management consultants (see DASHBOARD)—they are by definition nebulous and may be awarded or withdrawn at any time, often without your knowledge.
Considering Your Position
In business or politics, this is almost always followed by a resignation. Considering your position is something you have to do when the management has MOVED THE GOALPOSTS, DOWNSIZED your department, or otherwise made it clear that they are thinking of LETTING YOU GO. If you are in the public eye, it is possible that you have done something scandalous and no one is prepared to DRAW A LINE UNDER IT. Whatever the circumstances, you are likely to be spending more time with your family in future.
Cubicle Monkey
As early as 1682, a monkey could be a person engaged in any of various trades and professions, especially one performing a subordinate or menial task or one that involves physical agility.
The oldest usage in this sense is powder monkey,
meaning someone carrying gunpowder from the store to the guns themselves, particularly on a warship. Later there were grease monkeys, who mended cars and got covered in grease; bridge monkeys, who built bridges; and road monkeys, who repaired logging roads. In the United States in the nineteenth century, monkey
was also thieves’ slang for an associate or an unknown stranger. In Britain there was the organ grinder, whose less-skilled companion was—literally—a monkey.
Take any combination of these attributes and remove the positive qualities of those born in the Chinese Year of the Monkey: liveliness, ambition, opportunism, and entertainment value. Put them behind a low partition in an open-plan office and—hey, presto!—you have a cubicle monkey: an unappreciated functionary performing an endless stream of routine tasks. If you feel such a creature needs sustenance at any time, refer to the entry on MUSHROOM MANAGEMENT for advice on its diet.
Ducks in a Row
In bowling terminology, a duck or duckpin, first recorded in 1911, is a small pin shorter than a tenpin but proportionately wider at mid-diameter.
When you line such pins up—in a row—you are ready to roll, so to speak. If you do the same thing metaphorically, you have everything neat, tidy, and organized. Your arrangements are completed, your in-box is under control, your filing is done, and goodness your colleagues must hate you.
Elephant in the Room
Here’s an expression that has evolved in an interesting way over the last fifty years. The Oxford English Dictionary’s earliest citation, from the New York Times in 1959, is Financing schools has become a problem about equal to having an elephant in the living room. It’s so big you just can’t ignore it.
However, in modern usage the whole point of an elephant in the room is that you do ignore it. It’s too big, too uncomfortable, too controversial to do anything other than pussyfoot around it until someone gets sat on.
Entry Level
The earliest use of this dates back to the 1950s and refers to the basic level at which a job or academic course may be entered and the minimum qualifications or experience required. At entry level you might be given a job for which you had no obvious qualifications but were deemed to have potential, something like making copies, getting coffee, or other forms of menial gofor’ing.
From this, the use of entry level
has expanded to describe a product or activity suitable for a beginner: an entry-level computer
would be USER-FRIENDLY to the technologically challenged, while an entry-level adventure vacation
might suit someone who had never walked on hot coals before but felt they were up for an exciting new challenge.
(Taking Your) Eye Off the Ball
This is a metaphor from the world of sports and was first recorded in the 1930s. It means, of course, to let your attention wander and to lose sight of your objectives. Maybe you were daydreaming about your co-ed kickball league and screwed up some decimal placements; or it could be that your thoughts were a