Aaker on Branding: 20 Principles That Drive Success
By David Aaker
5/5
()
Currently unavailable
Currently unavailable
About this ebook
Aaker on Branding is a “go-to” source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.
Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous—especially if taken literally.
Aaker on Branding offers a sense of topic priorities and a roadmap to David Aaker’s books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
David Aaker
Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet—a consultancy that helps clients unlock uncommon growth in the face of disruption—and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker’s writing can be found on Prophet’s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.
Read more from David Aaker
Aaker on Branding: 20 Principles That Drive Success Rating: 4 out of 5 stars4/5Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires Rating: 0 out of 5 stars0 ratingsOwning Game-Changing Subcategories: Uncommon Growth in the Digital Age Rating: 0 out of 5 stars0 ratingsThe Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society Rating: 0 out of 5 stars0 ratings
Related to Aaker on Branding
Related ebooks
Brand-Leadership (Review and Analysis of Aaker and Joachimsthaler's Book) Rating: 0 out of 5 stars0 ratingsBranding 360: Digital Branding 360 Rating: 0 out of 5 stars0 ratingsFrom Brand "X" to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales Rating: 0 out of 5 stars0 ratingsProfit By Design: How to build a customer portfolio full of profitable promoters Rating: 0 out of 5 stars0 ratingsBusiness Branding: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling Rating: 0 out of 5 stars0 ratingsMarketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business Rating: 0 out of 5 stars0 ratingsThe Visionary Brand: The Success Formula Behind the Worlds most Visionary Brands Rating: 0 out of 5 stars0 ratingsBrand Perception Unveiled: Building Brand Associations That Resonate Rating: 0 out of 5 stars0 ratingsBlueprint for Successful Business Branding Rating: 0 out of 5 stars0 ratingsSeamless: Successful B2B Marketing, Selling, and Account Management Rating: 0 out of 5 stars0 ratingsThe Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities Rating: 0 out of 5 stars0 ratingsA New Brand World (Review and Analysis of Bedbury's Book) Rating: 0 out of 5 stars0 ratingsWinning With Strategic Marketing: Driving Success for Startups and Small Businesses Rating: 0 out of 5 stars0 ratingsBuilding Your Brand: A Practical Guide for Nonprofit Organizations Rating: 0 out of 5 stars0 ratingsBrand management in 4 steps: How to manage your brand's marketing to achieve great results Rating: 0 out of 5 stars0 ratingsBrand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Rating: 4 out of 5 stars4/5Branding For Success - Achieve Business Success Through The Right Branding Strategy Rating: 0 out of 5 stars0 ratingsYour Brand Is Your Business: Creating Value in Your Brands and Branding Strategy Rating: 0 out of 5 stars0 ratingsProduct Marketing: Effective Go To Market Strategy Rating: 0 out of 5 stars0 ratingsBold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm Rating: 0 out of 5 stars0 ratingsInstagram Marketing Secrets 2023 The Ultimate Beginners Guide Grow your Business and Convert Followers into Dollars: KELLY LEE, #2 Rating: 0 out of 5 stars0 ratingsManaging Brand Equity Rating: 4 out of 5 stars4/5Brand Leadership: Building Assets In an Information Economy Rating: 5 out of 5 stars5/5Brand Admiration: Building A Business People Love Rating: 0 out of 5 stars0 ratingsSmart Marketing: An Essential Guide for Smaller Businesses Rating: 5 out of 5 stars5/5The Accidental Marketer Case Book: Unraveling the Mysteries of Marketing Success Rating: 0 out of 5 stars0 ratingsThe Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Rating: 0 out of 5 stars0 ratingsThe Brand Identity Handbook: A Designer's Guide to Creating Unique Brands Rating: 0 out of 5 stars0 ratings
Marketing For You
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Millionaire Next Door Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5
Reviews for Aaker on Branding
1 rating0 reviews